“I Love New York”: The Groundbreaking Campaign that Revitalized a City
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Evolution of Branding: Cattle Marks to Modern Logos
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Leveraging Competitor Technology for Your Benefit
The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives innovation,…
Ancient Egypt & the Origins of Advertising
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
Unveiling the Chromatic Spectrum: The New Car Color Index
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
Is Your Website ADA Accessible? Here’s What You Need To Know
When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring through…
How Designers Make ADA Websites: A How-to Guide
There are billions of websites out there, and more come online every single day. Many business owners worry about making their website appealing to their…
What are Good Graphic Design Rates for Your Business
Running a business is always about balancing cost. If you’re investing in services, you want to make sure you are getting a quality solution. At the same time…
Web Design for Marketing: Here’s What to Consider
No one in their right mind can deny the importance of web design for marketing modern businesses. The chances are that you would struggle to even get off the…
Top 8 Web Design Trends For 2019
The world of web design is in constant flux. As both technology and tastes change, so does web design. Keeping up with changes can be a challenge, especially…
Graphic Designs in the 70s: Throwbacks to Inspire You
Graphic design has evolved over the years, often influenced by societal and cultural changes. It can take inspiration from music, art, fashion and culture.…
11 Web Design Best Practices for 2019
Putting together a quality website is important for your business. In fact, it is probably THE most important thing you can do to reach out to customers…
Boost Your Brand: 6 Creative Branding Strategies for Businesses
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few…
Is your website forcing too much content on your users?
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
What can the medical industry from the twentieth century teach us about social media
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…
The Difference Between Marketing and Design
The Difference Between Marketing and Design A Marketer and a Designer Walk into a Bar...The Difference Between Marketing and Design Designer: “You know…