Unlocking Efficiency: Chrome Keyboard Shortcuts

Efficiency is not just a goal but a necessity, especially when time is precious. Mastering the right tricks for browser navigation can turn tedious tasks into…


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Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day

Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…


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“I Love New York”: The Groundbreaking Campaign that Revitalized a City

In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…


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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence

The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…


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The Murderer Behind Nike’s Most Successful Ad Campaign

Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…


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The Evolution of Branding: Cattle Marks to Modern Logos

The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…


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Developing Your Digital Marketing Strategy

Are you hoping to advance your enterprise? A solid digital marketing strategy is powerful for entrepreneurs and small business owners. But developing this…


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Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping

The retail landscape as we know it today was shaped by innovative entrepreneurs who dared to think differently and redefine the shopping experience. Pioneers…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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The Taco Bell Liberty Bell Prank: Viral Marketing Success

Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…


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The Secret of Rolex’s Winning Marketing Strategy

For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…


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The Old Spice Marketing Revamp: A Masterclass in Rebranding

Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…


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The Evolution of Product Placement: A Marketing Phenomenon

Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…


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The Men’s Underwear Index as an Economic Indicator

At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…


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Ancient Egypt & the Origins of Advertising

Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…


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In-House Marketing Vs. Agencies Vs. Freelancers

Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…


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Hemline Index: The Relationship Between Fashion and Economy

The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…


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Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…


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7 Tips for Hiring the Right Digital Marketing Consultant

If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…


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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad

The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…


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Developing Your Marketing Operations Success

Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…


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Brand Potential: The Guinness World Record Marketing Stunt

The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…


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The Dawn of Loyalty Programs: AAdvantage Pioneers a New Era in Customer Relationship Marketing

The birth of loyalty programs in the 1980s fundamentally altered the marketing landscape, shifting the focus from wide-reaching advertising campaigns to…


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What You Need to Know Before Hiring a Marketing Consultant

Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…


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The Ultimate Guide to Fact-Checking Blog Articles

The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…


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Unveiling the Chromatic Spectrum: The New Car Color Index

Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…


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5 Tools for Your Marketing Success

As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…


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The De Beers Diamond Hoax: Marketing Campaigns and Legacies

Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…


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Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975

The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…


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Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success

In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…


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What is the Lipstick Effect?

The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…


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Influencer Marketing: A Modern Connection Between Brands and Consumers

In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…


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The Impact and Influence of the “Got Milk?” Campaign

Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…


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9 Tips to Look Your Best on a Webcam

Finding out that your next meeting is virtual might be a tempting way to kick back in bed, rest your laptop on your legs, and cozy up in some sweats. However,…


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NJAA June Video Newsletter - June 2021 News Updates

NJAA June Video Newsletter

As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…


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Instagram Hashtags That Really Drive Traffic to Your Profile

It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…


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How to Make an Impression on Your Customers

On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…


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$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients

Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…


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This Sales Tactic Will Help You Land More New Clients

Are you interested in landing more new clients? If so, then you should definitely consider a sales tactic and gift idea that we created. We’ve seen fantastic…


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Supercharge Your Word of Mouth Marketing With These Tips

When it comes to your marketing campaigns, while you can control a lot of what you do, there is one aspect of it you don’t have too much control over, but yet…


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How To Repurpose Content The Right Way

One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…


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12 Signs Your Sales and Marketing Strategy is Failing

Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…


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How to Choose the Best Digital Marketing Firm

Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If…


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Reasons for Outsourcing Your Marketing Efforts

Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…


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What is a CMO and Why You Should Outsource Yours

Watch Our Video If you’re setting up a marketing team for your business, you might need to fill the role of chief marketing officer. In this article, we will…


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Looking for Marketing Consultant Firms NYC? Consider This Instead

If you own a business, and you’re on a mission to boost sales and generate interest in your brand, you may think about hiring a new marketing agency. If you’re…


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B2B Marketing Examples to Learn From

Business-to-business marketing entails the sale of one company’s service or product to another company. This is also known as B2B marketing and there are many…


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Web Design for Marketing: Here’s What to Consider

No one in their right mind can deny the importance of web design for marketing modern businesses. The chances are that you would struggle to even get off the…


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Is Marketing Right for My Business? Find Out Here

If you take a moment to search for articles about marketing for businesses, you’ll come across a huge number that praise the virtues of marketing and underline…


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Fundamentals of a Great Startup Marketing Plan

Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it,…


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Manufacturer Marketing Strategies to Consider

There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why…


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This Startup Marketing Strategy Will Boost Your Sales

Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually…


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What to Look for in a Marketing Consultant Fee

In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a…


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What is B2B Marketing and Where is it Going?

What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is,…


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What is Semantic SEO and How it Will Help Voice Search

The tools by which we optimize our search engine marketing have been steadily evolving. We’ve moved from trends such as keyword stuffing to backlink building,…


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10 Content Marketing Blogs You Should Check Out

Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to…


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Here is Why You Don’t Need Social Media in Your Marketing Plan

When you search for different digital marketing strategies, you will probably get similar answers on popular types of marketing. Search engine optimization,…


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Top Omnichannel Marketing Strategies for 2019

Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…


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Top 25 Best Business Marketing Ideas

Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email…


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Marketing Consultants for Startups: How to Find Them

You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best…


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Top 10 Annoying Marketing Buzzwords That Make You Sound Dumb

Businesses want to communicate with their customers. It’s how they gain new customers and sell their products. Many firms make the mistake of over-relying on…


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7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy

Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool…


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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know

Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time.…


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13 Of The Best Social Media Marketing Tools For Smart Automation

Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough…


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Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate

Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going…


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Ways to Repurpose Content Across Multiple Digital Channels

Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you…


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The Best 10-Step Brand Development Strategy for Your Professional Services Firm

Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…


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How To Identify Your Ideal Customer Avatar

Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your…


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Move Your Brand: Importance of Mobile Marketing

Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…


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Marketing Consulting Services: Objective, Evidence-Based Solutions

Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters…


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Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud

Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been…


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How much should my small business marketing budget be?

Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly…


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Boost Your Brand: 6 Creative Branding Strategies for Businesses

Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few…


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Stop Trying To Do It All Alone! Why You Need A Marketing Firm

Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the…


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7 Content Marketing Trends For You To Be On Board With In 2019

Watch The Video Are you looking to step up your content marketing game in 2019? Last year, content marketing took the digital advertising world by storm. For…


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Brands Beware: Amazon Resellers Are Beating You And Here’s Why It’s Terrible

Watch Video Summary I ♥ coffee. When my wife and I first got a Nespresso machine as a gift last year, we both immediately fell in love...with the machine.…


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How this brand got millions of free views by leveraging their fans

Watch Video Summary The next wave of marketing is here. It’s not search engine optimization, video, social media… it’s word-of-mouth marketing. Successful…


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Top Tips to Overcome Marketing Perfectionism

Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at…


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Is your website forcing too much content on your users?

Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…


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What can the medical industry from the twentieth century teach us about social media

What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…


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Don’t Let Your Business Fall Into the Wrong Hands

Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…


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The Difference Between Marketing and Design

The Difference Between Marketing and Design

The Difference Between Marketing and Design A Marketer and a Designer Walk into a Bar...The Difference Between Marketing and Design Designer: “You know…


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