Unlocking Efficiency: Chrome Keyboard Shortcuts
March 20, 2024
Efficiency is not just a goal but a necessity, especially when time is precious. Mastering the right tricks for browser navigation can turn tedious tasks into…
Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
January 22, 2024
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
January 11, 2024
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
January 4, 2024
The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…
The Murderer Behind Nike’s Most Successful Ad Campaign
December 26, 2023
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
December 15, 2023
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Developing Your Digital Marketing Strategy
December 8, 2023
Are you hoping to advance your enterprise? A solid digital marketing strategy is powerful for entrepreneurs and small business owners. But developing this…
Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
November 13, 2023
The retail landscape as we know it today was shaped by innovative entrepreneurs who dared to think differently and redefine the shopping experience. Pioneers…
5 Digital Marketing Strategies That Actually Work
November 6, 2023
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
5 Digital Marketing Strategies That Actually Work
November 6, 2023
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
The Taco Bell Liberty Bell Prank: Viral Marketing Success
October 26, 2023
Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…
The Secret of Rolex’s Winning Marketing Strategy
October 6, 2023
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
September 26, 2023
Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…
The Evolution of Product Placement: A Marketing Phenomenon
September 13, 2023
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
The Men’s Underwear Index as an Economic Indicator
August 23, 2023
At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…
Ancient Egypt & the Origins of Advertising
August 16, 2023
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
In-House Marketing Vs. Agencies Vs. Freelancers
August 6, 2023
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…
Hemline Index: The Relationship Between Fashion and Economy
July 25, 2023
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
July 13, 2023
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
July 6, 2023
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
June 16, 2023
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Developing Your Marketing Operations Success
June 7, 2023
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
Brand Potential: The Guinness World Record Marketing Stunt
May 20, 2023
The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…
The Dawn of Loyalty Programs: AAdvantage Pioneers a New Era in Customer Relationship Marketing
May 14, 2023
The birth of loyalty programs in the 1980s fundamentally altered the marketing landscape, shifting the focus from wide-reaching advertising campaigns to…
What You Need to Know Before Hiring a Marketing Consultant
May 6, 2023
Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…
The Ultimate Guide to Fact-Checking Blog Articles
April 18, 2023
The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…
Unveiling the Chromatic Spectrum: The New Car Color Index
April 16, 2023
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
5 Tools for Your Marketing Success
April 11, 2023
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
March 17, 2023
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
What is the Lipstick Effect?
February 13, 2023
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
9 Tips to Look Your Best on a Webcam
February 2, 2022
Finding out that your next meeting is virtual might be a tempting way to kick back in bed, rest your laptop on your legs, and cozy up in some sweats. However,…
NJAA June Video Newsletter
June 24, 2021
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
Instagram Hashtags That Really Drive Traffic to Your Profile
September 17, 2020
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
How to Make an Impression on Your Customers
June 24, 2020
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
March 25, 2020
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
This Sales Tactic Will Help You Land More New Clients
February 24, 2020
Are you interested in landing more new clients? If so, then you should definitely consider a sales tactic and gift idea that we created. We’ve seen fantastic…
Supercharge Your Word of Mouth Marketing With These Tips
January 20, 2020
When it comes to your marketing campaigns, while you can control a lot of what you do, there is one aspect of it you don’t have too much control over, but yet…
How To Repurpose Content The Right Way
November 7, 2019
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…
12 Signs Your Sales and Marketing Strategy is Failing
September 17, 2019
Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…
How to Choose the Best Digital Marketing Firm
August 27, 2019
Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If…
Reasons for Outsourcing Your Marketing Efforts
August 13, 2019
Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…
What is a CMO and Why You Should Outsource Yours
July 23, 2019
Watch Our Video If you’re setting up a marketing team for your business, you might need to fill the role of chief marketing officer. In this article, we will…
Looking for Marketing Consultant Firms NYC? Consider This Instead
June 30, 2019
If you own a business, and you’re on a mission to boost sales and generate interest in your brand, you may think about hiring a new marketing agency. If you’re…
B2B Marketing Examples to Learn From
June 28, 2019
Business-to-business marketing entails the sale of one company’s service or product to another company. This is also known as B2B marketing and there are many…
Web Design for Marketing: Here’s What to Consider
June 27, 2019
No one in their right mind can deny the importance of web design for marketing modern businesses. The chances are that you would struggle to even get off the…
Is Marketing Right for My Business? Find Out Here
June 26, 2019
If you take a moment to search for articles about marketing for businesses, you’ll come across a huge number that praise the virtues of marketing and underline…
Fundamentals of a Great Startup Marketing Plan
June 22, 2019
Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it,…
Manufacturer Marketing Strategies to Consider
June 21, 2019
There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why…
This Startup Marketing Strategy Will Boost Your Sales
June 17, 2019
Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually…
What to Look for in a Marketing Consultant Fee
June 16, 2019
In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a…
What is B2B Marketing and Where is it Going?
June 14, 2019
What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is,…
What is Semantic SEO and How it Will Help Voice Search
June 11, 2019
The tools by which we optimize our search engine marketing have been steadily evolving. We’ve moved from trends such as keyword stuffing to backlink building,…
10 Content Marketing Blogs You Should Check Out
June 8, 2019
Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to…
Here is Why You Don’t Need Social Media in Your Marketing Plan
June 7, 2019
When you search for different digital marketing strategies, you will probably get similar answers on popular types of marketing. Search engine optimization,…
Top Omnichannel Marketing Strategies for 2019
June 6, 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…
Top 25 Best Business Marketing Ideas
June 5, 2019
Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email…
Marketing Consultants for Startups: How to Find Them
June 4, 2019
You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best…
Top 10 Annoying Marketing Buzzwords That Make You Sound Dumb
June 1, 2019
Businesses want to communicate with their customers. It’s how they gain new customers and sell their products. Many firms make the mistake of over-relying on…
7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy
May 28, 2019
Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool…
7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
May 15, 2019
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time.…
13 Of The Best Social Media Marketing Tools For Smart Automation
May 7, 2019
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough…
Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate
April 30, 2019
Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going…
Ways to Repurpose Content Across Multiple Digital Channels
April 23, 2019
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you…
The Best 10-Step Brand Development Strategy for Your Professional Services Firm
April 16, 2019
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…
How To Identify Your Ideal Customer Avatar
April 9, 2019
Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your…
Move Your Brand: Importance of Mobile Marketing
April 2, 2019
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…
Marketing Consulting Services: Objective, Evidence-Based Solutions
March 26, 2019
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters…
Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud
March 14, 2019
Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been…
How much should my small business marketing budget be?
March 5, 2019
Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly…
Boost Your Brand: 6 Creative Branding Strategies for Businesses
February 26, 2019
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few…
Stop Trying To Do It All Alone! Why You Need A Marketing Firm
February 12, 2019
Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the…
7 Content Marketing Trends For You To Be On Board With In 2019
February 5, 2019
Watch The Video Are you looking to step up your content marketing game in 2019? Last year, content marketing took the digital advertising world by storm. For…
Brands Beware: Amazon Resellers Are Beating You And Here’s Why It’s Terrible
January 16, 2019
Watch Video Summary I ♥ coffee. When my wife and I first got a Nespresso machine as a gift last year, we both immediately fell in love...with the machine.…
How this brand got millions of free views by leveraging their fans
December 13, 2018
Watch Video Summary The next wave of marketing is here. It’s not search engine optimization, video, social media… it’s word-of-mouth marketing. Successful…
Top Tips to Overcome Marketing Perfectionism
December 1, 2018
Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at…
Is your website forcing too much content on your users?
November 21, 2018
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
What can the medical industry from the twentieth century teach us about social media
August 15, 2018
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…
Don’t Let Your Business Fall Into the Wrong Hands
August 15, 2018
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…
The Difference Between Marketing and Design
August 15, 2018
The Difference Between Marketing and Design A Marketer and a Designer Walk into a Bar...The Difference Between Marketing and Design Designer: “You know…