Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
January 22, 2024
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
January 11, 2024
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
January 4, 2024
The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…
The Murderer Behind Nike’s Most Successful Ad Campaign
December 26, 2023
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
December 15, 2023
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
November 13, 2023
The retail landscape as we know it today was shaped by innovative entrepreneurs who dared to think differently and redefine the shopping experience. Pioneers…
The Taco Bell Liberty Bell Prank: Viral Marketing Success
October 26, 2023
Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
September 26, 2023
Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…
The Evolution of Product Placement: A Marketing Phenomenon
September 13, 2023
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
The Men’s Underwear Index as an Economic Indicator
August 23, 2023
At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…
Ancient Egypt & the Origins of Advertising
August 16, 2023
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
Hemline Index: The Relationship Between Fashion and Economy
July 25, 2023
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
July 13, 2023
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
June 16, 2023
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Unveiling the Chromatic Spectrum: The New Car Color Index
April 16, 2023
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
March 17, 2023
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
What is the Lipstick Effect?
February 13, 2023
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Future of Business Headshots: AI-Powered Solutions
January 19, 2023
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
How to Build an On-Site Video Studio: Equipment & Tutorial
September 18, 2020
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
How to Make an Impression on Your Customers
June 24, 2020
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
This Sales Tactic Will Help You Land More New Clients
February 24, 2020
Are you interested in landing more new clients? If so, then you should definitely consider a sales tactic and gift idea that we created. We’ve seen fantastic…
The Best Brand Development Tips Your Business Needs
August 20, 2019
Watch Our Video Over 30 million small businesses are operating in the U.S. right now. Yours is among them, and an effective marketing plan is key to staying…
The Best 10-Step Brand Development Strategy for Your Professional Services Firm
April 16, 2019
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…
Move Your Brand: Importance of Mobile Marketing
April 2, 2019
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…
Boost Your Brand: 6 Creative Branding Strategies for Businesses
February 26, 2019
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few…
Simplest ways to reduce your creative and graphic design costs
January 22, 2019
Watch The Video Every successful brand has its own unique style. Your style impacts how consumers view your brand and how they interact with it. Most…
Is your website forcing too much content on your users?
November 21, 2018
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
Don’t Let Your Business Fall Into the Wrong Hands
August 15, 2018
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…