Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
January 22, 2024
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
January 11, 2024
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Murderer Behind Nike’s Most Successful Ad Campaign
December 26, 2023
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
December 15, 2023
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
How Diaper Production Can Indicate Population and Economy
November 27, 2023
Diapers are a staple product in households with young children, but their production and sales trends can also serve as a unique lens to examine a country's…
5 Digital Marketing Strategies That Actually Work
November 6, 2023
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
The Secret of Rolex’s Winning Marketing Strategy
October 6, 2023
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
7 Tips for Hiring the Right Digital Marketing Consultant
July 6, 2023
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
June 16, 2023
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Future of Business Headshots: AI-Powered Solutions
January 19, 2023
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
NJAA June Video Newsletter
June 24, 2021
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
How to Build an On-Site Video Studio: Equipment & Tutorial
September 18, 2020
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
Instagram Hashtags That Really Drive Traffic to Your Profile
September 17, 2020
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
March 25, 2020
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
5 Tips to Create the Best YouTube Content Fast & Effectively
January 7, 2020
Video content is growing at a fast pace, thanks to social media. Whether it's individuals going live at a concert or a business showcasing a product, video is…
The Complete Guide to Using LinkedIn for Sales Successfully
December 18, 2019
There are many ways that the internet has changed the face of modern business. It's completely opened up many businesses to new markets in ways that might…
What are the Benefits of Using Social Media Pros Instead of DIY?
September 10, 2019
The internet is a vast place, with over 1.7 billion websites online across the globe. With that, you need to make your website competitive in any way possible.…
Digital Marketing Metrics: 20 Terms and Numbers to Know
July 31, 2019
Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each…
7 Social Media Strategies to Become a Social Butterfly & Make Your Metrics Soar
July 2, 2019
Watch Our Video According to Forbes, 77 percent of marketers are using social media to market their business. However, only 48 percent see a return on…
Benefits of Live Video Streaming to Boost Your Business
June 20, 2019
There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it…
Why Google Reviews are Important & Our Tips to Get Them
June 12, 2019
Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need…
Here is Why You Don’t Need Social Media in Your Marketing Plan
June 7, 2019
When you search for different digital marketing strategies, you will probably get similar answers on popular types of marketing. Search engine optimization,…
Top Omnichannel Marketing Strategies for 2019
June 6, 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…
Benefits of LinkedIn for Small Businesses
June 2, 2019
For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and…
7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
May 15, 2019
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time.…
13 Of The Best Social Media Marketing Tools For Smart Automation
May 7, 2019
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough…
Ways to Repurpose Content Across Multiple Digital Channels
April 23, 2019
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you…
Move Your Brand: Importance of Mobile Marketing
April 2, 2019
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…
How to Leverage Video on Social Media in 2019
February 19, 2019
Watch The Video Leveraging video content to increase engagement on social media isn’t new. But that doesn’t mean that there aren’t businesses out there…
What can the medical industry from the twentieth century teach us about social media
August 15, 2018
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…