The Evolution of Branding: Cattle Marks to Modern Logos
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Developing Your Digital Marketing Strategy
Are you hoping to advance your enterprise? A solid digital marketing strategy is powerful for entrepreneurs and small business owners. But developing this…
5 Digital Marketing Strategies That Actually Work
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
The Secret of Rolex’s Winning Marketing Strategy
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
The Evolution of Product Placement: A Marketing Phenomenon
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Developing Your Marketing Operations Success
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
What You Need to Know Before Hiring a Marketing Consultant
Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…
5 Tools for Your Marketing Success
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
Digital Marketing Metrics: 20 Terms and Numbers to Know
Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each…
Here is Why Email Marketing is Not Dead in 2019 and Beyond
Have you heard people say that email marketing is dead? There’s a good chance you hear this regularly if you work in marketing and sales, as many people like…
Learn From These Marketing Automation Fails
In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of…