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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence

The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…


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The Evolution of Branding: Cattle Marks to Modern Logos

The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…


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How Diaper Production Can Indicate Population and Economy

Diapers are a staple product in households with young children, but their production and sales trends can also serve as a unique lens to examine a country's…


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Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping

The retail landscape as we know it today was shaped by innovative entrepreneurs who dared to think differently and redefine the shopping experience. Pioneers…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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The Taco Bell Liberty Bell Prank: Viral Marketing Success

Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…


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Leveraging Competitor Technology for Your Benefit

The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives innovation,…


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The Old Spice Marketing Revamp: A Masterclass in Rebranding

Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…


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Hourly Pricing Vs. Project Pricing for Your Business

Whether you pay employees via hourly pricing or on a per-project basis is an essential decision for any business owner or entrepreneur to consider when setting…


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The Men’s Underwear Index as an Economic Indicator

At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…


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Ancient Egypt & the Origins of Advertising

Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…


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In-House Marketing Vs. Agencies Vs. Freelancers

Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…


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Hemline Index: The Relationship Between Fashion and Economy

The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…


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Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…


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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad

The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…


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Decoding the Skyscraper Index: A Unique Economic Indicator

The skyscraper index is an intriguing economic indicator. It essentially indicates a strong juxtaposition in that costly skyscrapers tend to be built and…


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Developing Your Marketing Operations Success

Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…


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The Ultimate Guide to Fact-Checking Blog Articles

The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…


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Unveiling the Chromatic Spectrum: The New Car Color Index

Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…


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5 Tools for Your Marketing Success

As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…


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Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975

The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…


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What You Need to Know About Fractional CMOs

Are you a business owner or CEO looking to maximize your marketing potential? Do you need someone with the skills and experience to create an effective…


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What is the Lipstick Effect?

The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…


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Unraveling the Mystery of the Hot Waitstaff Index

The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…


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One-Star Scams Hijack Business Ratings – Google Review Scams

In this modern technological world, people rely heavily on information from Google and similar companies when they make purchase decisions. Whether they need…


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How to Create Video Content Fast Using Art, Business & Science

Every month, over 2 billion people log in to YouTube to watch videos. Daily, YouTube videos receive billions of views and over a billion hours of watch time.…


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This Sales Tactic Will Help You Land More New Clients

Are you interested in landing more new clients? If so, then you should definitely consider a sales tactic and gift idea that we created. We’ve seen fantastic…


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10 Essential Steps to Include in Your Change Management Process

Did you know that 80% of small businesses end in failure? Sure, many of the businesses in the link above never got off the ground in the first place, but some…


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12 Signs Your Sales and Marketing Strategy is Failing

Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…


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Improving Your Sales Team Performance: A Complete How to Guide

Watch Our Video A good sales team will increase sales, which means larger profits. Sales teams also create greater brand awareness, more referrals, and more…


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Reasons for Outsourcing Your Marketing Efforts

Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…


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What is a CMO and Why You Should Outsource Yours

Watch Our Video If you’re setting up a marketing team for your business, you might need to fill the role of chief marketing officer. In this article, we will…


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Looking for Marketing Consultant Firms NYC? Consider This Instead

If you own a business, and you’re on a mission to boost sales and generate interest in your brand, you may think about hiring a new marketing agency. If you’re…


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B2B Marketing Examples to Learn From

Business-to-business marketing entails the sale of one company’s service or product to another company. This is also known as B2B marketing and there are many…


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Is Marketing Right for My Business? Find Out Here

If you take a moment to search for articles about marketing for businesses, you’ll come across a huge number that praise the virtues of marketing and underline…


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When should you fire your marketing agency?

Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If…


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What to Look for in a Marketing Consultant Fee

In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a…


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What is B2B Marketing and Where is it Going?

What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is,…


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Why Google Reviews are Important & Our Tips to Get Them

Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need…


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Top 25 Best Business Marketing Ideas

Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email…


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Marketing Consultants for Startups: How to Find Them

You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best…


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Benefits of LinkedIn for Small Businesses

For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and…


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Business Savvy Tips for Choosing the Right Type of Consulting Firms

Watch Our Video Regardless of the type of consulting firms, this industry is on the upswing. There are many reasons business owners seek the help of a…


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Marketing Consulting Services: Objective, Evidence-Based Solutions

Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters…


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131 Popular Project Management Tools

Project Management ToolsWe've gone through all of them (just don't ask us about them at cocktail parties). You’ve outgrown Word documents and whiteboards. You…


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How much should my small business marketing budget be?

Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly…


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These marketers are moving digital icons on a table

Stop Trying To Do It All Alone! Why You Need A Marketing Firm

Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the…


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Do’s and Don’ts of marketing automation for your small business

Watch The Video Small business marketing automation sounds intimidating for many business owners. You might ask yourself something like “If we automate our…


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Top Tips to Overcome Marketing Perfectionism

Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at…


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Don't Let Your Business Fall Into The Wrong Hands

Don’t Let Your Business Fall Into the Wrong Hands

Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…


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