Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…
The Murderer Behind Nike’s Most Successful Ad Campaign
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Developing Your Digital Marketing Strategy
Are you hoping to advance your enterprise? A solid digital marketing strategy is powerful for entrepreneurs and small business owners. But developing this…
5 Digital Marketing Strategies That Actually Work
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
The Taco Bell Liberty Bell Prank: Viral Marketing Success
Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…
The Secret of Rolex’s Winning Marketing Strategy
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…
The Evolution of Product Placement: A Marketing Phenomenon
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
The Men’s Underwear Index as an Economic Indicator
At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…
Ancient Egypt & the Origins of Advertising
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
In-House Marketing Vs. Agencies Vs. Freelancers
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…
Hemline Index: The Relationship Between Fashion and Economy
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Developing Your Marketing Operations Success
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
What You Need to Know Before Hiring a Marketing Consultant
Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…
The Ultimate Guide to Fact-Checking Blog Articles
The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…
5 Tools for Your Marketing Success
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Rise of Clickbait Content in AI
Artificial intelligence (AI) is a hot topic these days, and it's no surprise that it's being used as clickbait on YouTube and social media. With titles like…
Unraveling the Mystery of the Hot Waitstaff Index
The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
Instagram Hashtags That Really Drive Traffic to Your Profile
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
How Can Your Blog Content Build Quality Backlinks
You've probably heard the term "backlinks" before when discussing SEO or building an audience for your website. You know it's essential, but you have no idea…
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
The Hitchhiker’s Guide to Repurposing Content in 2020
Content marketing is an effective inbound marketing strategy. A company's content marketing has influenced purchases for 82 percent of consumers, according to…
How To Repurpose Content The Right Way
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…
What is a Digital Marketing Funnel and How Can You Create Your Own?
It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a…
12 Signs Your Sales and Marketing Strategy is Failing
Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…
How to Choose the Best Digital Marketing Firm
Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If…
Reasons for Outsourcing Your Marketing Efforts
Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…
6 Digital Marketing Trends for the 2nd Half of 2019
Watch Our Video Are you looking for new ways to reinvigorate your campaigns in 2019? To do so, it’s important to explore the latest digital marketing……
Learn From These Marketing Automation Fails
In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of…
Manufacturer Marketing Strategies to Consider
There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why…
Benefits of Live Video Streaming to Boost Your Business
There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it…
When should you fire your marketing agency?
Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If…
This Startup Marketing Strategy Will Boost Your Sales
Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually…
What is B2B Marketing and Where is it Going?
What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is,…
Why You Should Consider Running Marketing Experiments
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be…
Why Google Reviews are Important & Our Tips to Get Them
Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need…
10 Content Marketing Blogs You Should Check Out
Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to…
Here is Why You Don’t Need Social Media in Your Marketing Plan
When you search for different digital marketing strategies, you will probably get similar answers on popular types of marketing. Search engine optimization,…
Top Omnichannel Marketing Strategies for 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…
Top 25 Best Business Marketing Ideas
Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email…
Top 10 Annoying Marketing Buzzwords That Make You Sound Dumb
Businesses want to communicate with their customers. It’s how they gain new customers and sell their products. Many firms make the mistake of over-relying on…
7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy
Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool…
7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time.…
13 Of The Best Social Media Marketing Tools For Smart Automation
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough…
Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate
Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going…
Ways to Repurpose Content Across Multiple Digital Channels
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you…
The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…
How To Identify Your Ideal Customer Avatar
Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your…
Move Your Brand: Importance of Mobile Marketing
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…
Marketing Consulting Services: Objective, Evidence-Based Solutions
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters…
Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud
Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been…
131 Popular Project Management Tools
Project Management ToolsWe've gone through all of them (just don't ask us about them at cocktail parties). You’ve outgrown Word documents and whiteboards. You…
How much should my small business marketing budget be?
Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly…
How to Leverage Video on Social Media in 2019
Watch The Video Leveraging video content to increase engagement on social media isn’t new. But that doesn’t mean that there aren’t businesses out there…
Stop Trying To Do It All Alone! Why You Need A Marketing Firm
Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the…
7 Content Marketing Trends For You To Be On Board With In 2019
Watch The Video Are you looking to step up your content marketing game in 2019? Last year, content marketing took the digital advertising world by storm. For…
Do’s and Don’ts of marketing automation for your small business
Watch The Video Small business marketing automation sounds intimidating for many business owners. You might ask yourself something like “If we automate our…
The King, Queen and Heir to the Content Throne
If you’re a marketing professional or a business owner, you’ve likely heard the expression “content is king” over the past few years. You might have also heard…
Brands Beware: Amazon Resellers Are Beating You And Here’s Why It’s Terrible
Watch Video Summary I ♥ coffee. When my wife and I first got a Nespresso machine as a gift last year, we both immediately fell in love...with the machine.…
How this brand got millions of free views by leveraging their fans
Watch Video Summary The next wave of marketing is here. It’s not search engine optimization, video, social media… it’s word-of-mouth marketing. Successful…
Top Tips to Overcome Marketing Perfectionism
Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at…
Is your website forcing too much content on your users?
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
What can the medical industry from the twentieth century teach us about social media
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…
Don’t Let Your Business Fall Into the Wrong Hands
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…