Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
January 22, 2024
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
January 11, 2024
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
January 4, 2024
The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…
The Murderer Behind Nike’s Most Successful Ad Campaign
December 26, 2023
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
December 15, 2023
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
5 Digital Marketing Strategies That Actually Work
November 6, 2023
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…
The Taco Bell Liberty Bell Prank: Viral Marketing Success
October 26, 2023
Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…
The Secret of Rolex’s Winning Marketing Strategy
October 6, 2023
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
September 26, 2023
Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…
The Evolution of Product Placement: A Marketing Phenomenon
September 13, 2023
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
Ancient Egypt & the Origins of Advertising
August 16, 2023
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
In-House Marketing Vs. Agencies Vs. Freelancers
August 6, 2023
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…
Hemline Index: The Relationship Between Fashion and Economy
July 25, 2023
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
July 13, 2023
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
July 6, 2023
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
June 16, 2023
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Developing Your Marketing Operations Success
June 7, 2023
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
What You Need to Know Before Hiring a Marketing Consultant
May 6, 2023
Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…
The Ultimate Guide to Fact-Checking Blog Articles
April 18, 2023
The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…
Unveiling the Chromatic Spectrum: The New Car Color Index
April 16, 2023
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
5 Tools for Your Marketing Success
April 11, 2023
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
March 17, 2023
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Rise of Clickbait Content in AI
February 5, 2023
Artificial intelligence (AI) is a hot topic these days, and it's no surprise that it's being used as clickbait on YouTube and social media. With titles like…
The Future of Business Headshots: AI-Powered Solutions
January 19, 2023
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
March 25, 2020
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
The Hitchhiker’s Guide to Repurposing Content in 2020
January 29, 2020
Content marketing is an effective inbound marketing strategy. A company's content marketing has influenced purchases for 82 percent of consumers, according to…
How To Repurpose Content The Right Way
November 7, 2019
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…
Top 10 Content Marketing Tips for 2019
June 19, 2019
Keeping your brand relevant as trends change can be very difficult, but with new content marketing strategies, you will have everything you need to grow and…
Why You Should Consider Running Marketing Experiments
June 13, 2019
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be…
10 Content Marketing Blogs You Should Check Out
June 8, 2019
Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to…
Top Omnichannel Marketing Strategies for 2019
June 6, 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…