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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence

The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…


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The Murderer Behind Nike’s Most Successful Ad Campaign

Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…


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Developing Your Digital Marketing Strategy

Are you hoping to advance your enterprise? A solid digital marketing strategy is powerful for entrepreneurs and small business owners. But developing this…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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The Taco Bell Liberty Bell Prank: Viral Marketing Success

Marketing has always played a crucial role in the success of a business, and with the increasing influence of the internet and social media, viral marketing…


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The Old Spice Marketing Revamp: A Masterclass in Rebranding

Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…


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Ancient Egypt & the Origins of Advertising

Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…


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Hemline Index: The Relationship Between Fashion and Economy

The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…


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Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…


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Decoding the Skyscraper Index: A Unique Economic Indicator

The skyscraper index is an intriguing economic indicator. It essentially indicates a strong juxtaposition in that costly skyscrapers tend to be built and…


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5 Tools for Your Marketing Success

As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…


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Influencer Marketing: A Modern Connection Between Brands and Consumers

In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…


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Unraveling the Mystery of the Hot Waitstaff Index

The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…


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The Impact and Influence of the “Got Milk?” Campaign

Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…


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One-Star Scams Hijack Business Ratings – Google Review Scams

In this modern technological world, people rely heavily on information from Google and similar companies when they make purchase decisions. Whether they need…


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How Can Your Blog Content Build Quality Backlinks

You've probably heard the term "backlinks" before when discussing SEO or building an audience for your website. You know it's essential, but you have no idea…


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Insurance Agency Local SEO Blueprint

The internet used to be a simple place. If you wanted to search for something, you'd head to Google and type in your keywords. There'd be a handful of results,…


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8 Clever SEO Techniques to Help New Clients Discover Your Business

Watch Our Video Statistics show that using the right SEO techniques increase conversion rates by 14.6%, beating the 1.7% achieved by traditional methods.…


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What is Semantic SEO and How it Will Help Voice Search

The tools by which we optimize our search engine marketing have been steadily evolving. We’ve moved from trends such as keyword stuffing to backlink building,…


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