Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art…
The Evolution of Product Placement: A Marketing Phenomenon
TL;DRProduct placement has evolved from its 19th-century origins with Coca-Cola to a key marketing strategy in today’s media, subtly embedding…
The Taco Bell Liberty Bell Prank: Viral Marketing Success
TL;DRThe Taco Bell Liberty Bell prank exemplifies the impact of viral marketing. By announcing the purchase of the Liberty Bell on April Fool’s Day…
Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
TL;DRPioneers Harry Gordon Selfridge and John Wanamaker dramatically reshaped retail in the 19th century. Selfridge introduced “retailtainment” and…
The Evolution of Branding: Cattle Marks to Modern Logos
TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved…
The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
TL;DRThe Wine Index serves as an unconventional economic indicator, tracking the trends in luxury spending through the lens of fine wine sales and…
Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving…
Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble…
Blog Archives
Browse the Glenmont Consulting blog archives — strategy deep-dives, tactical guides, and hard-won perspectives on marketing and growth.
Filter by category below to find what’s most relevant to you.