Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art…
The Evolution of Branding: Cattle Marks to Modern Logos
TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved…
Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through…
Graphic Designs in the 70s: Throwbacks to Inspire You
TL;DRThe 1970s brought a transformative wave to graphic design, marked by bold typography, vivid colors, and punk influences. Embracing photography…
Leveraging Competitor Technology for Your Benefit
The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble…
Unveiling the Chromatic Spectrum: The New Car Color Index
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers.…
Is Your Website ADA Accessible? Here’s What You Need To Know
When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring…
How Designers Make ADA Websites: A How-to Guide
There are billions of websites out there, and more come online every single day. Many business owners worry about making their website appealing to…
Blog Archives
Browse the Glenmont Consulting blog archives — strategy deep-dives, tactical guides, and hard-won perspectives on marketing and growth.
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