Blog
Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
0 Comments9 Minutes
Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image. This blog post delves into how the campaign was executed, its significant impact on the cola market, and its lasting influence on competitive advertising practices, highlighting the power of bold,…
0 Comments6 Minutes
Benefits of LinkedIn for Small Businesses
For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and front runners in the market, which has been off-putting to many small business owners. Today this is untrue, as LinkedIn has the power to…
0 Comments16 Minutes
Business Savvy Tips for Choosing the Right Type of Consulting Firms
Watch Our Video Regardless of the type of consulting firms, this industry is on the upswing. There are many reasons business owners seek the help of a consultant and will continue to do so. Here are a few: The consultant has specialized training, expertise and applied experience. Their internal…
0 Comments8 Minutes
Marketing Consulting Services: Objective, Evidence-Based Solutions
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters for this one. We can’t all be marketing experts, and you won't get the desired results if you don’t know what you’re doing. As a result, many…
11 Comments144 Minutes
131 Popular Project Management Tools
Project Management ToolsWe've gone through all of them (just don't ask us about them at cocktail parties). You’ve outgrown Word documents and whiteboards. You want to find a solution to manage your projects. Most of us will Google “project management tools” to find our solutions. …But is it…
0 Comments13 Minutes
How much should my small business marketing budget be?
Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly small business owners. It’s only natural, after all, you rely on a good marketing strategy to help promote your business and bring in…
0 Comments7 Minutes
Stop Trying To Do It All Alone! Why You Need A Marketing Firm
Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the hump. Anywhere from 5% to 25% of your budget might go to marketing, depending on your industry. But if you don't see a good return on your…