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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash than click on one. This blog examines the decline of banner ads due to “banner blindness,” irrelevance, and trust issues, suggesting alternatives like content marketing, social media ads, and influencer marketing for better engagement and effectiveness in the digital era. The landscape of advertising has transformed significantly in…
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Do’s and Don’ts of marketing automation for your small business
Watch The Video Small business marketing automation sounds intimidating for many business owners. You might ask yourself something like “If we automate our marketing, doesn’t that take away the personal touch between us and our customers?” We definitely understand these concerns and want to…
2 Comments19 Minutes
Top Tips to Overcome Marketing Perfectionism
Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at your job. But it’s not that easy to achieve perfection, and not just in marketing, but in any realm. Let’s dive into a quick example. The…
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Don’t Let Your Business Fall Into the Wrong Hands
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a client whose branding and website we are now developing. As part of our assessment process we reviewed the history of her business, how it had…