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Trends, Tips, and Inspiration Explored
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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
TL;DRThe Wine Index serves as an unconventional economic indicator, tracking the trends in luxury spending through the lens of fine wine sales and prices. Reflecting broader consumer confidence and economic conditions, this index offers unique insights into the high-end market, revealing how shifts in luxury purchases align with economic prosperity or downturns. By examining the sale and price dynamics of fine wines, the Wine Index not only highlights the spending habits of affluent consumers…
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How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you mainly need to focus on keeping your existing customers happy. Accomplishing this goal will require lots of hard work and the right team.…
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$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on businesses that need to find more customers to grow so they can use the money for marketing. However, without marketing money, they can't attract…
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The Hitchhiker’s Guide to Repurposing Content in 2020
Content marketing is an effective inbound marketing strategy. A company's content marketing has influenced purchases for 82 percent of consumers, according to one survey. But many entrepreneurs don't have time to constantly produce new content. What if we told you the same content you've already…
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How To Repurpose Content The Right Way
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through. There are audiences waiting out there on a variety of platforms and once you’ve started building those audiences, you don’t want to lose them…
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What is a Digital Marketing Funnel and How Can You Create Your Own?
It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a daunting task, especially if you're new to the world of marketing. To succeed in digital marketing, one of the first things you should do is…
6 Comments12 Minutes
12 Signs Your Sales and Marketing Strategy is Failing
Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for 11% of marketers. For the losing crowd, their strategy might have already reached its peak. For others, their strategy might be failing. If…