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Trends, Tips, and Inspiration Explored
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Decoding the Skyscraper Index: A Unique Economic Indicator
TL;DRThe skyscraper index suggests that the completion of the world’s tallest buildings often precedes economic downturns, serving as an unconventional indicator of economic health. Tracing back to the 19th century, this phenomenon links high-profile skyscraper projects with major economic crises, highlighting the role of economic overconfidence and speculative investment. While debatable, the skyscraper index offers a unique perspective on economic cycles and urban development, providing…
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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash than click on one. This blog examines the decline of banner ads due to “banner blindness,” irrelevance, and trust issues, suggesting alternatives like…
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Graphic Designs in the 70s: Throwbacks to Inspire You
TL;DRThe 1970s brought a transformative wave to graphic design, marked by bold typography, vivid colors, and punk influences. Embracing photography and famous endorsements, the era’s design left a lasting impact. Today, its iconic styles and experimental postmodernism continue to inspire modern…
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Short-Form vs. Long-Form Content
TL;DRShort-form and long-form content each play a vital role in digital marketing. Short-form content, like tweets and TikTok videos, quickly grabs attention but often lacks depth. Long-form content, such as blogs and tutorials, provides detailed information, enhances SEO, and builds authority,…
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Top 10 Annoying Marketing Buzzwords That Make You Sound Dumb
TL;DRBusinesses often overuse buzzwords in an attempt to communicate effectively with customers, but this strategy can backfire, making them seem less professional and disconnected. Buzzwords act as a crutch in conversations, masking a lack of genuine ideas or knowledge. This not only alienates…
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Marketing at the Olympic Games: A Golden Opportunity for Brands
TL;DRThe 2024 Summer Olympics in Paris offer brands unmatched marketing opportunities. From official sponsorships and advertising campaigns to on-site activations and social media engagement, the Games provide global visibility and high audience engagement. Major brands like Airbnb, Accor, and Air…
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The True Impact of Influencer Marketing Trips
TL;DRInfluencer trips, like Tarte’s Dubai event, offer brands massive exposure and engagement through influencer content. Tarte’s trip, which featured top influencers and generated millions of views, showcases the power of this marketing strategy. While these trips can boost brand visibility,…