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“I Love New York”: The Groundbreaking Campaign that Revitalized a City

In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…

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The Evolution of Branding: Cattle Marks to Modern Logos

The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…

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Leveraging Competitor Technology for Your Benefit

The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives innovation,…

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Ancient Egypt & the Origins of Advertising

Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…

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Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…

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Unveiling the Chromatic Spectrum: The New Car Color Index

Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…

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Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975

The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…

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Influencer Marketing: A Modern Connection Between Brands and Consumers

In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…

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The Impact and Influence of the “Got Milk?” Campaign

Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…

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Is Your Website ADA Accessible? Here’s What You Need To Know

When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring through…

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How Designers Make ADA Websites: A How-to Guide

There are billions of websites out there, and more come online every single day. Many business owners worry about making their website appealing to their…

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What are Good Graphic Design Rates for Your Business

Running a business is always about balancing cost. If you’re investing in services, you want to make sure you are getting a quality solution. At the same time…

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