“I Love New York”: The Groundbreaking Campaign that Revitalized a City
January 11, 2024
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Evolution of Branding: Cattle Marks to Modern Logos
December 15, 2023
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Ancient Egypt & the Origins of Advertising
August 16, 2023
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
July 13, 2023
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
Is your website forcing too much content on your users?
November 21, 2018
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
What can the medical industry from the twentieth century teach us about social media
August 15, 2018
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is…
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