Ancient Egypt & the Origins of Advertising
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
In-House Marketing Vs. Agencies Vs. Freelancers
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…
Hemline Index: The Relationship Between Fashion and Economy
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Developing Your Marketing Operations Success
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
What You Need to Know Before Hiring a Marketing Consultant
Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…
The Ultimate Guide to Fact-Checking Blog Articles
The internet is a treasure trove of information, but it can also be a breeding ground for misinformation. As a blogger, it's your responsibility to ensure that…
5 Tools for Your Marketing Success
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…