Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Rise of Clickbait Content in AI
Artificial intelligence (AI) is a hot topic these days, and it's no surprise that it's being used as clickbait on YouTube and social media. With titles like…
Unraveling the Mystery of the Hot Waitstaff Index
The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
Instagram Hashtags That Really Drive Traffic to Your Profile
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
How Can Your Blog Content Build Quality Backlinks
You've probably heard the term "backlinks" before when discussing SEO or building an audience for your website. You know it's essential, but you have no idea…
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
The Hitchhiker’s Guide to Repurposing Content in 2020
Content marketing is an effective inbound marketing strategy. A company's content marketing has influenced purchases for 82 percent of consumers, according to…