Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
NJAA June Video Newsletter
June 24, 2021
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
Instagram Hashtags That Really Drive Traffic to Your Profile
September 17, 2020
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
How to Make an Impression on Your Customers
June 24, 2020
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
March 25, 2020
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
How To Repurpose Content The Right Way
November 7, 2019
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…
12 Signs Your Sales and Marketing Strategy is Failing
September 17, 2019
Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…
How to Choose the Best Digital Marketing Firm
August 27, 2019
Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If…
Reasons for Outsourcing Your Marketing Efforts
August 13, 2019
Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…