SEO Consultant
Increasing organic web traffic is challenging if you’re not well-versed in the algorithms and updates that search engines use to organize the wealth of information accessible on the internet.
It can take months, if not years, of hands-on experience, trial and error, and research in order to fully understand how keywords, links and content work together to help your site earn high-ranking spots in online searches.
It can take months, if not years, of hands-on experience…
An SEO consultant (Search Engine Optimization) will be by your side as you tackle your site optimization.
What does SEO do?
SEO is a series of strategies that your business can employ in order to optimize their website for search engine visibility.
It’s vital to understand how top search engines such as Google review and organize the data available on the internet.
With an in-depth understanding of how SEO works, businesses can employ better digital practices to organically grow traffic through search engines and advertising.
How does SEO help?
The internet is a gigantic stack of information that is only easily accessible with the help of search engines. The majority of our web sessions start with a Google search, not actually entering in the desired domain. Whether out of pure curiosity or to find a specific service or product that they desire, users check Google for just about everything – from dog washing tips to holiday gift suggestions.
With quality SEO, your website will be at the top of the front page of Google searches. If your focus is on smartphones, then you should optimize your page for key search terms such as “best smartphones this year” or “what are the latest Apple phones?”. There are online tools at your disposal that help optimize keywords that will help with your rankings.
By optimizing web pages for SEO, you increase the chances of users choosing your link over your competitors who are below you in the rankings.
What do SEO consultants do?
Glenmont offers a number of different SEO consulting services, including but not limited to the following:
SEO strategy planning
If you’re unsure of where to start, we’ll provide thoughtful direction on how to customize your SEO strategy around achieving long-term online marketing success.
SEO audits
This allows us to provide an up-to-date and in-depth analysis of your website’s current SEO and identify problem areas that need to be improved. We understand that every site is different and needs a fresh pair of eyes and analytical tools to examine it.
Software recommendations
There are different tools that can help to track, analyze and grow your website’s search presence. We have software that we use for our own internal business purposes and can consult with all other digital platforms available on the market.
Design guidelines and implementations
If you know where you want to take your website, we provide streamlined design guidelines, an implementation strategy and other consulting services to ensure your development and design team know the optimal methods to improve your website.
Keyword analysis
Keyword optimization is a vital component of any successful SEO strategy. As part of our SEO consulting services, we’ll assist you with keyword research using tools and proven tactics we’ve developed to find the right terms you should be pushing if you want your content to be more search friendly.
Competitive analysis
Similar to our software recommendations and keyword analysis service offering, when performing a competitive analysis we’ll take advantage of the tools we have at our disposal as well as our expertise to look at your competition.
With your input, our SEO consultants define who are your competitors, what they are doing right (and wrong), and how we can optimize your site to outperform theirs.
Backlink review
Backlinking is another essential component of SEO. Going through all of your individual backlinks to validate each one can be time-consuming.
We utilize additional tools coupled with thorough research that analyzes the quality and effectiveness of your current backlinking strategy, and how it can be improved moving forward. The goal is to find reputable and authoritative internal and external links, and ensure that none are broken and spammy.
SEO FAQs
Search engine optimization can be difficult to comprehend, so here are a few basic FAQ’s that you may have regarding SEO and its usefulness.
I’m already ranked on the first page of Google, do I still need SEO?
Absolutely! A large number of people don’t even scroll down to the bottom of the first page and only look at the first few. The higher the better!
SEO is just about keywords, right? I have a dictionary, can’t I just do it myself?
In the past, SEO was definitely about quantity, not quality, of keywords and links to your site. This led to abuse of the search engine’s algorithms and prompted updates in order to prevent spamming and abusive websites. This all means organic white-hat methods of SEO are now favored, which takes more in-depth research and strategy.
How much should I expect to pay for SEO consulting services?
Costs will generally depend on what you’re looking for and how you plan to achieve it. We’re open to speaking about our latest methods and how we can help you accomplish your SEO goals.
Google constantly changes, how do I know I’m getting my money’s worth?
It’s important to update your methods, as what may work yesterday may be completely different today, but we believe that strong core SEO fundamentals can future-proof your website for years to come. Increased web traffic and higher search rankings are ways to measure your return on investment (ROI).
Isn’t an SEO consultant just a glorified quality assurance tester?
Examining your website and improving its quality is a central aspect to effective SEO, but we also impart valuable advice to help you continue to gain organic clicks on Google and rank higher with competitive analysis and keyword research.
We provide a broad range of SEO consulting services to grow your website’s presence and refresh areas that need improvement.
Contact us today!
If you’re in need of an SEO consultation to help grow your website, don’t hesitate to contact us and speak to one of our associates who will guide you on the next steps to take.
We’ve helped many companies grow their online search presence and secure their place in the industry with effective SEO that is proven to increase your organic web traffic.