Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…
The Murderer Behind Nike’s Most Successful Ad Campaign
Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…
The Evolution of Branding: Cattle Marks to Modern Logos
The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Future of Business Headshots: AI-Powered Solutions
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
Move Your Brand: Importance of Mobile Marketing
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…