For a while, LinkedIn has not been the most welcoming place for small business owners.
This platform has had a reputation for focusing on industry experts and front runners in the market, which has been off-putting to many small business owners.
Today this is untrue, as LinkedIn has the power to benefit small businesses.
If you are still not sure how LinkedIn can benefit your small business, the following ideas might sway your decision to use this platform in the future.
LinkedIn can Generate Leads
As a small company just finding its identity, LinkedIn is an excellent way to source new leads.
Not only does it give you easy access to your target audience, but it allows you to grow your business network.
Just by taking the time to send a personal message on LinkedIn, you open up more sales opportunities and professional business connections.
Improve Your Search Engine Rankings
Your business page on LinkedIn should be visible to the public, which helps improve your SEO and serves as another channel to create fresh content.
When someone searches for a keyword related to your small business and you post about it on LinkedIn, you’ll have a better chance of popping up in search engines.
LinkedIn Serves as An Excellent Research Tool
Don’t forget to use valuable research tools that LinkedIn has for small businesses.
The search engine at the top of the platform allows you to type relevant keywords to find more information about your industry.
You can join groups that share similar interests, which provides your business with another free marketing channel.
By connecting with like-minded professionals, your network will grow, and your business will soon follow.
Write and Share Your Content on LinkedIn
LinkedIn is the most professional place to produce and share content.
Unlike Instagram and Facebook, LinkedIn is a trusted platform for companies to share accurate industry information.
As a small business, you should re-share your blog content as original articles published natively on the platform.
For those interested in your field, your content will appear at the top of their news feeds.
Then they’ll share it with their other connections, which gets your brand out to more new people.
LinkedIn is a Marketing Tool
Much like other social media platforms, your LinkedIn small business page is a powerful marketing tool.
Potential buyers might view your page to learn more about your business or seek potential job opportunities.
A regularly updated LinkedIn page will attract more users. As mentioned above, continue sharing blog posts and relevant business news to keep your page active.
Increase Brand Recognition
Once you have an active and optimized profile, video ads on LinkedIn are useful to market your brand.
You can pay for regular LinkedIn post ads or produce video ads to explain more information highlighting your business.
When you have a network of engaged fans, you have more power to grow and thrive as a small business on LinkedIn.
Though it is one platform, LinkedIn offers omnichannel marketing for your small business.
Leveraging this social media platform helps you increase online traffic and build connections with those who interested in your business.
Advertise Local Jobs on LinkedIn
If you are run a small business, you’ll probably want to expand eventually.
That means you’ll need qualified candidates to fill any open positions within your company.
LinkedIn lets you check out prospects credentials and work history to help you find the right person for you.
Improve Your Networking Skills
Some say your network is your net worth, and LinkedIn is one of the best ways to connect with other people in your industry.
Meeting up with people in local coffee shops or trying to strike up a conversation at events doesn’t work for everyone.
LinkedIn let’s connect with like-minded people through a digital platform, whether or not they turn into in-person relationships.
You Can Learn a lot Through LinkedIn
LinkedIn is filled with knowledge.
When you read new posts and engage with other users, it enhances your brain.
Leverage LinkedIn to learn new skills or expand on existing ones.
You Deserve to Show off a Little on LinkedIn
LinkedIn let’s show off all of your accomplishments.
When you land a winning client or hit a sales goal, your profile can show this off to prospective clients.
It will intrigue followers to see what your business has achieved, because we’re all a little nosey, right?
LinkedIn gives you the power to showcase exactly what you bring to the table in your industry.
In Conclusion
Not only can you generate new client leads through LinkedIn, but you can connect with other professionals with similar interests.
The points mentioned above prove that LinkedIn can help small businesses grow and increase sales.
If you adopt the right strategies and work hard to build meaningful professional connections, LinkedIn will serve as a worthwhile platform for your small business.