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Fractional CMO and AI-integrated marketing

Strategy and the build, from one firm.

Senior marketing leadership for growth-stage, healthcare and founder-led companies, and the team that ships the work. Consulting-firm strategy, agency execution, and the AI systems to run both.

30 minutes, no deck. Founded 2016, New York metro.

Clients past and present

  • EarliPoint Health
  • Keller Insurance Services
  • Nectar
  • Oliver L. E. Soden Agency
  • Toufayan Bakeries
  • Natural Image Skin Center
  • Rainbow ABA Therapy
  • First County Bank
  • Superior Roofing
  • McMahon Insurance Agency
  • Building Blocks Therapy
  • RethinkBH
  • MIL-COMM Products Company
  • Nova Wellness
  • Julian Dorey Podcast

One firm. No handoffs.

Strategy and the build come from the same firm, so the diagnosis is never handed to a second vendor for the fix. Five services, one owner for the number.

All services

Fractional CMO

Fractional CMO: One owner for the number.

A senior operator in your leadership meetings, accountable for pipeline. Positioning, marketing operations, and board-ready reporting for growth-stage companies.

  • Positioning & Messaging
  • Marketing Operations
  • Analytics & Attribution
Start
A two-week diagnostic of everything that touches revenue.
Cadence
Weekly operating rhythm. Monthly numbers review, no theater.
Exit
We build the engine to run without us. Hire us out of the job.

AI Integration

The systems your marketing runs on.

A managed context your AI runs on, content and reporting engines, and tools that qualify and convert. Built to a fixed scope and run monthly.

  • Marketing Memory
  • Content Engine
  • Reporting That Writes Itself

Advertising

Buy attention. Keep receipts.

Paid search and social, demand generation, landing pages, and creative testing, managed for provable return. Every dollar in has a dollar out beside it.

  • Paid Search & Social
  • Demand Generation
  • Conversion & Follow-up

SEO & AI Search

Rank for what pays. Be the answer.

Technical SEO, content written to be cited, and visibility in AI answers as well as Google results. Rankings are vanity; pipeline from search is the number.

  • Technical SEO
  • Relevance Engineering
  • AI Search Visibility

Web & Builds

Your hardest-working salesperson.

Fast editorial websites, landing pages, e-commerce, and conversion optimization that compounds. A live page beats a perfect mockup.

  • Sites & Design Systems
  • Landing Pages & Conversion Paths
  • E-Commerce
Need one thing built, not a standing engagement? See one-off projects

Selected work

Four recent engagements across medical technology, food, home services and media.

All work
10K+ Monthly site visitors, August 2026 Source: Web analytics for earlipointhealth.com

EarliPoint Health

We lead marketing for an FDA-cleared medical device company, from content and SEO to its CRM, reporting and lead-recycling systems.

  • Content and SEO
  • CRM Setup and Migration
  • Lead Recycling Engine
Retail media Walmart, Kroger and Instacart, tuned continuously

Toufayan Bakeries

We run retail media on Walmart, Kroger and Instacart, plus organic B2B search and content, for a family-owned bakery founded in 1926.

  • Retailer Ad Campaigns
  • Organic B2B Search
  • B2B Content and Video
#1 Search ranking for "roofer Maine" Source: Glenmont Consulting

Superior Roofing

We run local search for a roofing company's three Maine locations, across SEO, Google Business Profiles and Local Services Ads.

  • Local SEO Engine
  • Google Business Profiles
  • Google Local Services Ads
1.1B YouTube views across the show's network Source: YouTube Data API v3, sum of the show's four channels

Julian Dorey Podcast

We built the show's web platform, turning its full archive into a searchable page for every episode, guest and topic.

  • Full Episode Archive
  • YouTube Import Engine
  • Search and Schema Layer

We read the numbers, then we ship the fix.

Every engagement runs on the same four steps, and the people who find the problem are the people who fix it.

  1. 01Diagnose

    Everything that touches revenue, read against the actual numbers.

  2. 02Decide

    A short list of moves, with the math.

  3. 03Ship

    The fix goes live the same week. Not a roadmap of it.

  4. 04Compound

    Measure, prune, repeat.

Field notes

Written from the work, for the people who run marketing.

All insights

AI Marketing Adoption Strategy

88% of companies have started using AI. Ask how many have changed an outcome with it and the room gets quiet.

What Is a Fractional CMO?

Senior marketing leadership without the full-time hire: what a fractional CMO does, what it costs, and when it makes sense.

Somebody should own growth.

Book a 30-minute call with us. No deck, no pressure.