Hourly Pricing Vs. Project Pricing for Your Business
TL;DRDeciding between hourly and project-based pricing is crucial for business owners. Hourly pricing offers flexibility, easier cost tracking, and…
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
TL;DRThe “I ♥ NY” campaign launched in 1977 successfully revitalized New York City’s image during a time of financial crisis and urban decay. With a…
The Impact and Influence of the “Got Milk?” Campaign
TL;DRThe “Got Milk?” campaign, launched in 1993 by the California Milk Processor Board, became an advertising phenomenon that revitalized milk sales…
Hemline Index: The Relationship Between Fashion and Economy
TL;DRThe Hemline Index is a theory that suggests women’s skirt lengths correlate with economic conditions, with shorter hemlines during booms…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
TL;DRThe De Beers diamond hoax, driven by the “A Diamond is Forever” campaign, made diamonds the ultimate symbol of love and commitment.…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
TL;DRViral marketing stunts can help businesses stand out by generating buzz and increasing brand visibility. Burger King’s Whopper Sacrifice…
The Secret of Rolex’s Winning Marketing Strategy
TL;DRRolex has perfected a blend of traditional and digital marketing to remain a leader in luxury watches for over 100 years. Their strategies—like…
The Murderer Behind Nike’s Most Successful Ad Campaign
TL;DRNike’s iconic “Just Do It” slogan was surprisingly inspired by the final words of convicted murderer Gary Gilmore,…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
TL; DROld Spice went from an outdated brand struggling to stay relevant to a modern, viral sensation thanks to a bold marketing revamp. Key elements…
The Men’s Underwear Index as an Economic Indicator
TL;DRThe Men’s Underwear Index (MUI) is an unconventional economic indicator that tracks men’s underwear sales to gauge consumer confidence and…
Blog Archives
Browse the Glenmont Consulting blog archives — strategy deep-dives, tactical guides, and hard-won perspectives on marketing and growth.
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