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Trends, Tips, and Inspiration Explored
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The Evolution of Branding: Cattle Marks to Modern Logos
TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved into the logos and trademarks that define brands today. Let’s explore how branding moved from ancient practices to critical marketing tools, examine the elements of effective logos, and discuss choosing the right logo for your business. The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace…
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How this brand got millions of free views by leveraging their fans
Watch Video Summary The next wave of marketing is here. It’s not search engine optimization, video, social media… it’s word-of-mouth marketing. Successful marketers, particularly in the online and digital sectors, are taking a step back and getting back to basics. A brand that did this…
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Top Tips to Overcome Marketing Perfectionism
Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at your job. But it’s not that easy to achieve perfection, and not just in marketing, but in any realm. Let’s dive into a quick example. The…
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Is your website forcing too much content on your users?
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!…
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What can the medical industry from the twentieth century teach us about social media
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is taking the same direction as the medical industry did during the early 1900s, would you believe me? Before we dive deep into this analogy,…
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Don’t Let Your Business Fall Into the Wrong Hands
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a client whose branding and website we are now developing. As part of our assessment process we reviewed the history of her business, how it had…
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The Difference Between Marketing and Design
The Difference Between Marketing and Design A Marketer and a Designer Walk into a Bar...The Difference Between Marketing and Design Designer: “You know what would be cool? It should be a clean black pallete, representing the existential state of your being and then we finish with a single,…