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The Evolution of Product Placement: A Marketing Phenomenon

TL;DRProduct placement has evolved from its 19th-century origins with Coca-Cola to a key marketing strategy in today’s media, subtly embedding products in entertainment to influence consumer behavior and boost brand recognition. From “E.T.” increasing Reese’s Pieces sales to Apple’s ubiquitous presence in media, product placement merges advertising with storytelling, continually adapting to new media landscapes. Product placement, the marketing technique of strategically…

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