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Trends, Tips, and Inspiration Explored
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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
TL;DRThe Wine Index serves as an unconventional economic indicator, tracking the trends in luxury spending through the lens of fine wine sales and prices. Reflecting broader consumer confidence and economic conditions, this index offers unique insights into the high-end market, revealing how shifts in luxury purchases align with economic prosperity or downturns. By examining the sale and price dynamics of fine wines, the Wine Index not only highlights the spending habits of affluent consumers…
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Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate
Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going for a better bottom line? Having better conversions spells success for your site. If you want a high conversion rate, strive to be in the…
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Ways to Repurpose Content Across Multiple Digital Channels
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you take a piece of content and use it in so many ways, to help bring in more audiences and gain more exposure. How do you do it? This blog…
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The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many businesses do not realize that brand development is a lot more than a logo design. Every piece of company collateral should maintain a similar tone,…
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How To Identify Your Ideal Customer Avatar
Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your absolute dream customer? What do they do? What are they like? These are just a few, but there are countless questions that go into figuring out…
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Move Your Brand: Importance of Mobile Marketing
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If you use mobile marketing, they can do just that! In digital marketing, the new sheriff in town is mobile marketing, and everyone who has a…
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Marketing Consulting Services: Objective, Evidence-Based Solutions
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters for this one. We can’t all be marketing experts, and you won't get the desired results if you don’t know what you’re doing. As a result, many…