Trends, Tips, and Inspiration Explored

0 Comments8 Minutes

Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G) and Nielsen pioneered scientific market research methods, fundamentally transforming how companies understand and interact with their customers. This strategic evolution allowed companies to cater more precisely to customer preferences and shape their advertising campaigns to optimize reach and engagement. The Genesis of Scientific Market…