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Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975

TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image. This blog post delves into how the campaign was executed, its significant impact on the cola market, and its lasting influence on competitive advertising practices, highlighting the power of bold,…