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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art of persuasion we know today. These early ads employed visuals and persuasive language to capture attention—techniques that have evolved but remain central to modern advertising strategies. Reflecting on ancient methods offers valuable insights into the essence of effective advertising: captivating and influencing an audience, a principle that holds…
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When should you fire your marketing agency?
Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If you’re a business owner, you want to be sure that any money you spend on marketing is returned. A marketing strategy should boost sales, increase…
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This Startup Marketing Strategy Will Boost Your Sales
Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually looking for one of their competitors, but then they explained all the reasons they were the better choice. This can be a very effective…
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What to Look for in a Marketing Consultant Fee
In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a positive rate of return on your investment. You don’t want to spend more on your marketing than you’re going to make from the clients and…
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Top 8 Web Design Trends For 2019
The world of web design is in constant flux. As both technology and tastes change, so does web design. Keeping up with changes can be a challenge, especially given the sheer range of technologies now available to companies. Not only do firms have access to powerful website builders, but also a host…
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What is B2B Marketing and Where is it Going?
What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is, whether it applies to you, the state of B2B marketing today and what it may look like. We’ll also explore some trends and concepts that may…
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Why You Should Consider Running Marketing Experiments
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be hugely successful, but implementing a strategy is not a given. Just because you invest in digital marketing doesn’t mean that your brand is…