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Trends, Tips, and Inspiration Explored
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Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
TL;DRPioneers Harry Gordon Selfridge and John Wanamaker dramatically reshaped retail in the 19th century. Selfridge introduced “retailtainment” and emphasized customer service with “the customer is always right,” while Wanamaker brought transparency with price tags and convenience with the one-stop-shop model. Their innovations laid the foundations for the engaging, customer-focused retail experiences we see today. The retail landscape as we know it today was shaped by innovative…
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How to Leverage Video on Social Media in 2019
Watch The Video Leveraging video content to increase engagement on social media isn’t new. But that doesn’t mean that there aren’t businesses out there failing to do it effectively. With so many brands competing for attention from consumers on social media who already have a short attention span,…
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Stop Trying To Do It All Alone! Why You Need A Marketing Firm
Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the hump. Anywhere from 5% to 25% of your budget might go to marketing, depending on your industry. But if you don't see a good return on your…
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7 Content Marketing Trends For You To Be On Board With In 2019
Watch The Video Are you looking to step up your content marketing game in 2019? Last year, content marketing took the digital advertising world by storm. For good reason, too! Consumers are craving authentic, personalized brand content. Every business owner can meet this demand with a clear…
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Do’s and Don’ts of marketing automation for your small business
Watch The Video Small business marketing automation sounds intimidating for many business owners. You might ask yourself something like “If we automate our marketing, doesn’t that take away the personal touch between us and our customers?” We definitely understand these concerns and want to…
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The King, Queen and Heir to the Content Throne
If you’re a marketing professional or a business owner, you’ve likely heard the expression “content is king” over the past few years. You might have also heard “distribution is queen”. Many believe, and many experts will preach, that you should keep pushing out more and more content, across…
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Simplest ways to reduce your creative and graphic design costs
Watch The Video Every successful brand has its own unique style. Your style impacts how consumers view your brand and how they interact with it. Most established businesses have a logo and standard colors they use, but to be consistent it’s important to have a thorough brand style guide. You…