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Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success

TL;DRViral marketing stunts can help businesses stand out by generating buzz and increasing brand visibility. Burger King’s Whopper Sacrifice campaign is a prime example, where users were asked to “sacrifice” 10 Facebook friends for a free Whopper, quickly going viral. Though Facebook shut it down after privacy concerns, the campaign was a major success, raising brand awareness and engagement. Other viral marketing stunts, like Taco Bell’s Liberty Bell prank and Red Bull Stratos, show how bold,…