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Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day

TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving through various media eras to today’s digital landscape. This strategy leverages the celebrity’s image, credibility, and fan base to shape brand perceptions and influence consumer decisions. As we move forward, the integration of traditional celebrity and social media influencer endorsements, along with a focus on authenticity, will continue to play…