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The Murderer Behind Nike’s Most Successful Ad Campaign

TL;DRNike’s iconic “Just Do It” slogan was surprisingly inspired by the final words of convicted murderer Gary Gilmore, “Let’s do it,” before his execution. In 1988, Dan Wieden from the ad agency Wieden+Kennedy adapted the phrase to create Nike’s powerful and motivational tagline, which helped skyrocket the brand’s success. The campaign connected emotionally with a wide audience, reinforced by top athlete endorsements, and remains a cultural…