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Trends, Tips, and Inspiration Explored
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0 Comments9 Minutes
“I Love New York”: The Groundbreaking Campaign that Revitalized a City
TL;DRThe “I ♥ NY” campaign launched in 1977 successfully revitalized New York City’s image during a time of financial crisis and urban decay. With a simple yet powerful logo and strategic marketing, it boosted tourism, instilled local pride, and became a globally recognized symbol. The campaign remains a classic example of effective branding that transformed New York into a beloved cultural hub. In 1977, amidst economic turmoil and a public image crisis, New York City became the…
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The Murderer Behind Nike’s Most Successful Ad Campaign
TL;DRNike’s iconic “Just Do It” slogan was surprisingly inspired by the final words of convicted murderer Gary Gilmore, “Let’s do it,” before his execution. In 1988, Dan Wieden from the ad agency Wieden+Kennedy adapted the phrase to create Nike’s powerful…
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The Old Spice Marketing Revamp: A Masterclass in Rebranding
TL; DROld Spice went from an outdated brand struggling to stay relevant to a modern, viral sensation thanks to a bold marketing revamp. Key elements like humor, the iconic “Old Spice Guy” campaign, and social media engagement helped rebrand Old Spice for a younger audience. The result?…
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The Men’s Underwear Index as an Economic Indicator
TL;DRThe Men’s Underwear Index (MUI) is an unconventional economic indicator that tracks men’s underwear sales to gauge consumer confidence and economic trends. Popularized by Alan Greenspan, it reflects how spending on basic items like underwear changes during economic downturns and recoveries.…
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Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art of persuasion we know today. These early ads employed visuals and persuasive language to capture attention—techniques that have evolved but remain…
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The Evolution of Product Placement: A Marketing Phenomenon
TL;DRProduct placement has evolved from its 19th-century origins with Coca-Cola to a key marketing strategy in today’s media, subtly embedding products in entertainment to influence consumer behavior and boost brand recognition. From “E.T.” increasing Reese’s Pieces sales to Apple’s ubiquitous…
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The Taco Bell Liberty Bell Prank: Viral Marketing Success
TL;DRThe Taco Bell Liberty Bell prank exemplifies the impact of viral marketing. By announcing the purchase of the Liberty Bell on April Fool’s Day 1996, Taco Bell generated immense buzz, showcasing the power of bold marketing stunts. This prank not only increased sales significantly but also set a…