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Trends, Tips, and Inspiration Explored
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Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving through various media eras to today’s digital landscape. This strategy leverages the celebrity’s image, credibility, and fan base to shape brand perceptions and influence consumer decisions. As we move forward, the integration of traditional celebrity and social media influencer endorsements, along with a focus on authenticity, will continue to play…
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Is your website forcing too much content on your users?
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!…
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What can the medical industry from the twentieth century teach us about social media
What can the medical industry from the twentieth century teach us about social media Watch our Video Summary: If I told you that social media marketing is taking the same direction as the medical industry did during the early 1900s, would you believe me? Before we dive deep into this analogy,…
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Don’t Let Your Business Fall Into the Wrong Hands
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a client whose branding and website we are now developing. As part of our assessment process we reviewed the history of her business, how it had…
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The Difference Between Marketing and Design
The Difference Between Marketing and Design A Marketer and a Designer Walk into a Bar...The Difference Between Marketing and Design Designer: “You know what would be cool? It should be a clean black pallete, representing the existential state of your being and then we finish with a single,…