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Trends, Tips, and Inspiration Explored
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Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
TL;DRPioneers Harry Gordon Selfridge and John Wanamaker dramatically reshaped retail in the 19th century. Selfridge introduced “retailtainment” and emphasized customer service with “the customer is always right,” while Wanamaker brought transparency with price tags and convenience with the one-stop-shop model. Their innovations laid the foundations for the engaging, customer-focused retail experiences we see today. The retail landscape as we know it today was shaped by innovative…
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Benefits of LinkedIn for Small Businesses
For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and front runners in the market, which has been off-putting to many small business owners. Today this is untrue, as LinkedIn has the power to…
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7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy
Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool at your disposal. This includes making sure that your sales and marketing strategy is up to date. But how can you tell when your marketing…
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Business Savvy Tips for Choosing the Right Type of Consulting Firms
Watch Our Video Regardless of the type of consulting firms, this industry is on the upswing. There are many reasons business owners seek the help of a consultant and will continue to do so. Here are a few: The consultant has specialized training, expertise and applied experience. Their internal…
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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time. Hotel marketing strategies are a vital part of ensuring the percentage of occupied rooms stays high. That's why hospitality digital marketing…
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13 Of The Best Social Media Marketing Tools For Smart Automation
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough for your business too. While you might not think social media marketing tools can do what you can manually, if you set them up right - no one…
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Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate
Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going for a better bottom line? Having better conversions spells success for your site. If you want a high conversion rate, strive to be in the…