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Trends, Tips, and Inspiration Explored
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The Wine Index: A Vibrant Indicator of Luxury Spending and Consumer Confidence
TL;DRThe Wine Index serves as an unconventional economic indicator, tracking the trends in luxury spending through the lens of fine wine sales and prices. Reflecting broader consumer confidence and economic conditions, this index offers unique insights into the high-end market, revealing how shifts in luxury purchases align with economic prosperity or downturns. By examining the sale and price dynamics of fine wines, the Wine Index not only highlights the spending habits of affluent consumers…
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Do’s and Don’ts of marketing automation for your small business
Watch The Video Small business marketing automation sounds intimidating for many business owners. You might ask yourself something like “If we automate our marketing, doesn’t that take away the personal touch between us and our customers?” We definitely understand these concerns and want to…
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The King, Queen and Heir to the Content Throne
If you’re a marketing professional or a business owner, you’ve likely heard the expression “content is king” over the past few years. You might have also heard “distribution is queen”. Many believe, and many experts will preach, that you should keep pushing out more and more content, across…
1 Comment12 Minutes
Simplest ways to reduce your creative and graphic design costs
Watch The Video Every successful brand has its own unique style. Your style impacts how consumers view your brand and how they interact with it. Most established businesses have a logo and standard colors they use, but to be consistent it’s important to have a thorough brand style guide. You…
1 Comment11 Minutes
Brands Beware: Amazon Resellers Are Beating You And Here’s Why It’s Terrible
Watch Video Summary I ♥ coffee. When my wife and I first got a Nespresso machine as a gift last year, we both immediately fell in love...with the machine. The whole Nespresso experience was magical - the coffee was phenomenal, the machine was easy to use, the packaging was incredible and they…
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How this brand got millions of free views by leveraging their fans
Watch Video Summary The next wave of marketing is here. It’s not search engine optimization, video, social media… it’s word-of-mouth marketing. Successful marketers, particularly in the online and digital sectors, are taking a step back and getting back to basics. A brand that did this…
2 Comments19 Minutes
Top Tips to Overcome Marketing Perfectionism
Watch Video Summary If you’re a digital marketer or have marketing responsibilities, you’ve surely felt the pressure at one point or another to be perfect at your job. But it’s not that easy to achieve perfection, and not just in marketing, but in any realm. Let’s dive into a quick example. The…