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Trends, Tips, and Inspiration Explored
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Hourly Pricing Vs. Project Pricing for Your Business
TL;DRDeciding between hourly and project-based pricing is crucial for business owners. Hourly pricing offers flexibility, easier cost tracking, and suits unpredictable tasks. However, it can be challenging to estimate costs upfront. Project pricing provides a fixed fee, simplifies budgeting, and ensures predictable revenue, but it may lack flexibility if unexpected issues arise. Both models have their advantages depending on your business model, clientele, and project complexity. Understanding…
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“I Love New York”: The Groundbreaking Campaign that Revitalized a City
TL;DRThe “I ♥ NY” campaign launched in 1977 successfully revitalized New York City’s image during a time of financial crisis and urban decay. With a simple yet powerful logo and strategic marketing, it boosted tourism, instilled local pride, and became a globally recognized symbol. The campaign…
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The Impact and Influence of the “Got Milk?” Campaign
TL;DRThe “Got Milk?” campaign, launched in 1993 by the California Milk Processor Board, became an advertising phenomenon that revitalized milk sales and cemented itself in pop culture. By using simple messaging, celebrity endorsements, and relatable humor, the campaign shifted the way products are…
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Hemline Index: The Relationship Between Fashion and Economy
TL;DRThe Hemline Index is a theory that suggests women’s skirt lengths correlate with economic conditions, with shorter hemlines during booms and longer ones during downturns. While some studies have found a connection, critics argue it’s more coincidental than causal, with fashion…
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The De Beers Diamond Hoax: Marketing Campaigns and Legacies
TL;DRThe De Beers diamond hoax, driven by the “A Diamond is Forever” campaign, made diamonds the ultimate symbol of love and commitment. By controlling supply and creating demand, De Beers turned diamond engagement rings into a tradition. However, this success came with ethical concerns…
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Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
TL;DRViral marketing stunts can help businesses stand out by generating buzz and increasing brand visibility. Burger King’s Whopper Sacrifice campaign is a prime example, where users were asked to “sacrifice” 10 Facebook friends for a free Whopper, quickly going viral. Though Facebook shut it down…
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The Secret of Rolex’s Winning Marketing Strategy
TL;DRRolex has perfected a blend of traditional and digital marketing to remain a leader in luxury watches for over 100 years. Their strategies—like sponsorships, celebrity endorsements, and a strong social media presence—focus on reliability and craftsmanship. By studying their approach, you can…