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When you’re looking to devise a marketing strategy, there’s often the need to call for outside help.
And no… you can’t call Ghostbusters for this one.
We can’t all be marketing experts, and you won’t get the desired results if you don’t know what you’re doing.
As a result, many business owners turn to digital agencies to help them out.
But, is this always a wise choice?
Here at Glenmont Consulting, we believe there’s a better way to market your business – by using marketing consultants.
Most people assume a consulting firm is just another term for a marketing agency, but the two are very much different entities.
With our marketing consulting services, we provide the resources to develop a strategy for you based on evidence and unique problem-solving skills.
It starts with a client meeting
With our approach, we begin every initiative with a client meeting.
By meeting you first, it helps us figure out your main goals and aspirations.
We’ll ask questions such as:
- What do you really want to achieve through your marketing strategy?
- Do you have specific traffic figures in your head?
- Or are you hoping to generate more sales through your website?
Regardless of your answers, we as consultants listen to everything you say and then figure out which services are strategically best suited to your needs.
Our purpose is to provide you with all of our marketing expertise and to give you the solutions to your fundamental problems.
This is where we differ from agencies, as their focus is to just give you more manpower to carry out a marketing strategy that you’ve developed.
They provide you with access to a talented team who will help you with your current marketing efforts.
We give you the knowledge you need to construct a strategy that will yield long-lasting results.
We work with our clients
A huge part of what we do revolves around teaching you new things.
That’s what a consultant is there for.
We don’t barge in and completely take over – we sit with our clients and make sure they know what we’re doing and why we do it.
This supervision is something you rarely get with marketing agencies since they allow their team to proceed with your plan with minimal intervention.
Our clients are much more engaged in their entire marketing campaigns.
By being more involved, and understanding the ‘why’ behind it all, this sets you up for future success.
Even after our job is complete, you now have the knowledge in your head to maintain a winning strategy and enjoy continued success.
The problem with many agencies is that they often have a set it and forget it approach.
They may help create a good initial campaign, but they don’t leave you with any tools to build from it afterward.
We offer evidence-based solutions
As we mentioned, everything starts with a problem.
You have your initial meeting with us, and you tell us your goals and the issues you face.
We’re interested in these problems as we use a unique approach to problem-solving.
We want to find the best solutions for you, and the only way to do this is by calling on our previous experience.
At Glenmont, we’re blessed with a wealth of talent in the marketing industry.
We’ve also worked with a fair amount of clients over the years in different sectors over the years.
With that expertise in mind, we call upon our experience to look at what the evidence says.
We don’t just look at your existing marketing strategy and try to improve what’s already there.
Instead, we look at things from a fresh perspective and figure out which solutions will be the solution for your issues.
If there’s evidence from previous work that something specific helps drive traffic to your website, then leverage it as a solution to that problem.
You always get value for your money
We find that most digital marketing agencies are primarily concerned with making money.
We get it – business is business – and you have to make money to stay alive.
The problem is with money always on their minds, that they don’t always do what’s best for their clients.
It’s often more a case of doing what their clients think is best and taking their money in the process.
If you go to a digital marketing agency and ask them to improve your search ranking for a set of keywords, then they’ll do it with ease.
They have the talent to carry this out, and you’ll see results.
But, are they going to look at your keyword list and explain that it’s not really optimized for your business?
Will they explain that you will improve your ranking for these keywords, but there’s almost no point as you aren’t targeting your ideal customer?
Realistically, they won’t!
But, that’s because they’re paid to do what the client wants…
With our marketing consulting services, you get value for money because we don’t do what you think is best.
We do what you NEED.
If you come to us with a vision to improve your SEO and have a list of terrible keywords, we’ll tell you they’re awful.
We’ll let you know which keywords are better, so we work together to produce results that will help increase traffic and generate leads.
You’ll get a better return on your investment because we don’t just take your money and blindly obey; we help you find what’s best for you!
Services to help all your needs
A Glenmont, we’re proud of the diverse array of marketing consulting services we offer.
Our company can help you with any of the following:
- Brand development
- Marketing automation
- SEO
- Digital strategy and positioning
- Content marketing
- Social media management
- Digital advertising
You can see our full range of services on our site, and the variety allows us to cater to your specific requirements.
We can customize our services, so we only provide consulting in the areas you’re having particular trouble finding success in.
So, if you want to improve your marketing strategy and see results that generate a positive ROI, then choose Glenmont Consulting.
Don’t waste your money on digital agencies that don’t take the time to get to know you and your goals.
Get in touch with us today, and we’ll guide you towards a strong brand identity and a dominant digital presence.