The Secret of Rolex’s Winning Marketing Strategy
For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…
The Old Spice Marketing Revamp: A Masterclass in Rebranding
Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…
The Evolution of Product Placement: A Marketing Phenomenon
Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…
The Men’s Underwear Index as an Economic Indicator
At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…
Ancient Egypt & the Origins of Advertising
Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…
In-House Marketing Vs. Agencies Vs. Freelancers
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…
Hemline Index: The Relationship Between Fashion and Economy
The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
7 Tips for Hiring the Right Digital Marketing Consultant
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Developing Your Marketing Operations Success
Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…
Brand Potential: The Guinness World Record Marketing Stunt
The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…