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Trends, Tips, and Inspiration Explored
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The Taco Bell Liberty Bell Prank: Viral Marketing Success
TL;DRThe Taco Bell Liberty Bell prank exemplifies the impact of viral marketing. By announcing the purchase of the Liberty Bell on April Fool’s Day 1996, Taco Bell generated immense buzz, showcasing the power of bold marketing stunts. This prank not only increased sales significantly but also set a precedent for future marketing strategies, emphasizing creativity and boldness. The lasting effect of such viral campaigns illustrates how innovative marketing tactics can elevate brand visibility…
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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time. Hotel marketing strategies are a vital part of ensuring the percentage of occupied rooms stays high. That's why hospitality digital marketing…
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13 Of The Best Social Media Marketing Tools For Smart Automation
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough for your business too. While you might not think social media marketing tools can do what you can manually, if you set them up right - no one…
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Advertising 101: 14 Ways To Increase Your Website’s Conversion Rate
Watch Our Video Conversions in your online business can be the end all, be all for your campaigns. A small business looking to grow? A big corporation going for a better bottom line? Having better conversions spells success for your site. If you want a high conversion rate, strive to be in the…
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Ways to Repurpose Content Across Multiple Digital Channels
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you take a piece of content and use it in so many ways, to help bring in more audiences and gain more exposure. How do you do it? This blog…
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The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many businesses do not realize that brand development is a lot more than a logo design. Every piece of company collateral should maintain a similar tone,…
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How To Identify Your Ideal Customer Avatar
Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your absolute dream customer? What do they do? What are they like? These are just a few, but there are countless questions that go into figuring out…