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38% of your potential customers will stop interacting with your website if they don’t like the looks of the layout. 64% of potential customers will buy something from you after viewing your social media branded message.
Marketing is effective, but it’s not easy. There are many forms of digital marketing and their rules are different and ever-changing.
Most business owners are not marketing experts. They need help creating and implementing their marketing efforts.
In 2016 there were 5.6 million employer companies in the US. 89% of them were firms with fewer than 20 employees.
With so few employees it’s hard to build a great marketing team. This is one of the many reasons business owners should consider the advantages of outsourcing. Keep reading to learn what those other advantages are.
Your Marketing Efforts Cost Money
Let’s go over some facts and figures. 58% of businesses have $25,000 or less to start their business. A third have $5,000 or less.
29% of businesses fail because they ran out of cash. 14% fail because of poor marketing efforts.
No business can afford to make costly marketing errors. Hiring an outside firm with proven success means you gain from their expert experience.
Save Money While Getting More Bang for Your Buck
Hiring employees costs money. There’s their salary, benefits, and the expense to find the best employee.
Then it takes time to train them and hope they fit into your corporate culture. You also lose out whenever they take a personal, vacation or sick day.
An outsourced firm means you hire a team of professionals. There is always someone to help you. And you know exactly how much you’re paying each month or year so you can plan when budgeting yearly expenses.
Saves Time
As the CEO of your business, your primary goal is to make sure every aspect of your business is running smoothly. Your focus should be on bringing in new business.
You don’t have time to become a marketing expert. Nor should you.
Hire People With Better Skills Than You
While it’s a good idea to have a general idea of best marketing practices, the smartest and most successful CEO’s don’t do everything themselves. Instead, they hire people who are better at a specific skill than they are.
You also don’t have to waste time hiring and firing employees who don’t work out.
Access to a Team of Experts
There are many aspects of marketing such as:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Strategy Analysis
- Blogging and Copywriting
- Ebooks
- Social Media Management
- Email Campaigns
- Product Naming/Branding
- Slogans and Taglines
- Creative Photo, Audio, and Video Services
Each one has its own set of rules to follow. And it’s impossible for anyone to become an expert on each type of marketing.
More Experts Means Increased Chances of Success
Why do companies outsource? They know they have a team of professionals who are experts in different aspects of marketing.
This is much more helpful than hiring someone great at SEO but lacks an in-depth understanding of mobile marketing. Your outsourced team can meet together to develop a thorough marketing plan that’s perfect for your goals, budget, and business type.
An Outside Look at Your Business
Many business owners feel their company is their baby, and all parents think their child is perfect in every way.
It’s hard to take a critical look at your business. But an expert firm of professionals who do this exact thing for a living can.
Marketing Experts Know What Does and Doesn’t Work for Your Business
They can let you know what is an isn’t working with your current marketing strategies. And they’ll know why things are and aren’t working. They’re also up to date on the latest digital marketing trends.
They’ll help you develop a brand for your business. They’ll help you set your business apart from your competition so that customers are attracted to you.
They’ll also help you devise a comprehensive plan to interact with your target market in new, effective, and exciting ways. Ways you probably would never figure out on your own.
Access to the Best Technology
Investing in the latest marketing software can get expensive really quickly. And most business owners can’t afford to.
Business owners also don’t have the time to learn how to use the latest software. They also don’t have time to keep up with what the latest software even is.
A professional marketing firm can invest in the latest marketing software, and they know how to use it to your advantage.
The Stats Matter (But Only if You Know How to Read and Use Them)
One great thing about online marketing strategies is that you can the ability to read the results of the campaign almost immediately. You can look at your stats and see how high your bounce rate is.
You can see how long consumers stay on your website, which pages they’re viewing, and even which geographical region they were in while they were online. It’s amazing!
Learn to Understand Your Stats
…but only if you know how to read, understand, and use them to your advantage. Most business owners don’t even realize these statistics exist, let alone understand how to use them.
Understanding your stats gives you great power. You can tell within a short period of time how successful a campaign is. If it’s not going well, you can then immediately make necessary changes.
Saves Time and Money
That saves you time, effort and money. It’s not like traditional marketing efforts such as mailing postcards where you do not understand what the end result really was.
You now have actual stats to see exactly who did what. And your expert outsourced marketing team can help you read and understand those numbers.
They can also use those numbers to make necessary changes to ensure you end up with the most successful campaigns possible.
Shifting from Tactics to Strategy
One of the advantages of outsourcing is that even if you have an in-house marketing team, you can still benefit. Often internal marketing teams get too focused on the “what” that they forget the “why.”
An outside expert opinion can help change that. A marketing agency can help create a new marketing strategy that may focus on some efforts your internal team hasn’t considered.
You may also want to outsource some regular tactics to an outside firm so your internal team can focus on building that new marketing strategy.
The expectation of High-Quality Results
Working with a marketing firm means you can and should expect the best results possible. Not only does their firm possess a team of people who can offer you expertise along with a wide skill-set, but they also want to please you as their client.
All marketing firms know they are easily replaceable with another marketing company, so they are motivated to ensure you’re happy with their work.
It’s Cheaper to Retain Happy Customers than Find New Ones
Most firms operate by providing you with high-quality services. That’s because they understand that keeping customers is less expensive than finding new ones.
They also know that there’s a lot of power in word-of-mouth marketing. The more customers who speak highly of their services, the more successful they become.
Therefore, there’s a good chance you’ll receive not only great marketing services but stellar customer service and communication.
More Collaboration
Working with a marketing firm means you have access to a team of marketing experts. All of who come with their own thoughts and opinions on what your best options are for a successful marketing campaign.
This will enable you to collaborate in new ways as several departments or team members are involved in the question-and-answer sessions. This is essential, especially in a newly established company where employees don’t know each other well and are less likely to communicate and/or collaborate.
What to Look for in a Marketing Firm
While there are a lot of marketing firms out there, they might not understand your business niche well.
Look for a company that’s been in business for a while. They should already have a proven track record.
Ask to see proof of their success stories. If they don’t provide substance, walk away.
Work with Companies Who Understand Your Business
Find a company who has already worked with companies similar to yours. They’ll already know what does and doesn’t work for your specific niche.
Do not work with a marketing company who also works for your direct competition.
Find Out How They Communicate
Spend some time talking to the marketing firm before you hire them. Make sure you have a clear understanding of who the team leader is and how they communicate.
If you find it’s difficult to hear from them in a timely manner, move on until you find a company who is happy and willing to communicate with you clearly and effectively.
Find out if they outsource some of their services to other companies. If your social media manager is in another country, you may have to wait quite a while to hear a response. Look for a company who only hires in-house employees instead.
Work With Us
Your marketing efforts should always be successful, but after reading this, it should be obvious you can’t do it alone.
We can help. We’re standing by to provide you with a free consultation to prove why we’re the best choice for you. Click here to contact us to get started.