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Trends, Tips, and Inspiration Explored
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Why Quirky Marketing Wins with Gen Z
TL;DRGen Z prefers authentic, offbeat marketing over traditional ads. Quirky marketing, with humor and unpredictability, captures their attention. Brands like Wendy’s and Old Spice succeed by embracing this fun, relatable style. While quirky campaigns can boost engagement, they must feel genuine to avoid backfiring. Staying real and adaptable is key to winning over Gen Z. In today’s marketing landscape, one thing is clear: Gen Z isn’t falling for the same old tricks. As…
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Ways to Repurpose Content Across Multiple Digital Channels
Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you take a piece of content and use it in so many ways, to help bring in more audiences and gain more exposure. How do you do it? This blog…
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The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many businesses do not realize that brand development is a lot more than a logo design. Every piece of company collateral should maintain a similar tone,…
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How To Identify Your Ideal Customer Avatar
Watch Our Video Whenever you’re marketing a product or service, you need to understand who you’re aiming all the content at. Ask yourself: Who is your absolute dream customer? What do they do? What are they like? These are just a few, but there are countless questions that go into figuring out…
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Move Your Brand: Importance of Mobile Marketing
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If you use mobile marketing, they can do just that! In digital marketing, the new sheriff in town is mobile marketing, and everyone who has a…
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Marketing Consulting Services: Objective, Evidence-Based Solutions
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters for this one. We can’t all be marketing experts, and you won't get the desired results if you don’t know what you’re doing. As a result, many…
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Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud
Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been crushing it recently and expect the same solid returns. But what’s that?! A Google Ads bill for $20,000? Surely, a mistake. It makes no sense. You…