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Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day

Celebrity endorsements in marketing are as intriguing as they are influential. This captivating strategy, which involves aligning a brand or product with a…


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“I Love New York”: The Groundbreaking Campaign that Revitalized a City

In 1977, amidst economic turmoil and a public image crisis, New York City became the canvas for an innovative marketing campaign that forever altered its…


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The Wine Index offers a refreshingly distinctive perspective in a world where economic indicators and financial jargon often sound complex and daunting. This…


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Various sources can influence marketing campaigns, from the latest fashion trends to popular culture. But it’s not every day that a murderer inspires a major…


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The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace back to the practice of cattle branding, where livestock owners…


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Diapers are a staple product in households with young children, but their production and sales trends can also serve as a unique lens to examine a country's…


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The retail landscape as we know it today was shaped by innovative entrepreneurs who dared to think differently and redefine the shopping experience. Pioneers…


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5 Digital Marketing Strategies That Actually Work

Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones…


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The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives innovation,…


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For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the brand to remain highly…


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The Old Spice Marketing Revamp: A Masterclass in Rebranding

Old Spice is a brand that has been synonymous with men's grooming products for decades. However, by the early 2000s, the brand was struggling to maintain…


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The Evolution of Product Placement: A Marketing Phenomenon

Product placement, the marketing technique of strategically incorporating branded products into various forms of media, has long been an influential factor in…


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Whether you pay employees via hourly pricing or on a per-project basis is an essential decision for any business owner or entrepreneur to consider when setting…


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At first glance, men's underwear might seem like an unlikely subject for serious economic discussion. However, the Men's Underwear Index (MUI) is a fascinating…


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Advertising is such a ubiquitous part of modern life that it's easy to forget it has a rich, extensive history stretching back thousands of years. Before the…


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Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and…


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Hemline Index: The Relationship Between Fashion and Economy

The world of fashion is as fascinating as it is fickle. With trends constantly changing, it's often difficult to keep up. However, some aspects of fashion can…


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Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen

The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…


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If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and engage with…


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The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…


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The skyscraper index is an intriguing economic indicator. It essentially indicates a strong juxtaposition in that costly skyscrapers tend to be built and…


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Marketing operations can seem daunting. They require an understanding of your target audience, the ability to develop compelling content strategies, and…


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The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…


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The Dawn of Loyalty Programs: AAdvantage Pioneers a New Era in Customer Relationship Marketing

The birth of loyalty programs in the 1980s fundamentally altered the marketing landscape, shifting the focus from wide-reaching advertising campaigns to…


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Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing…


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Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…


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5 Tools for Your Marketing Success

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The De Beers Diamond Hoax: Marketing Campaigns and Legacies

Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…


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In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…


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The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…


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Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…


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It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…


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When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring through…


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Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…


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Does your page take longer than three seconds to load? If so, your website visitors will likely abandon your website. Your website speed is more important…


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Every month, over 2 billion people log in to YouTube to watch videos. Daily, YouTube videos receive billions of views and over a billion hours of watch time.…


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There are billions of websites out there, and more come online every single day. Many business owners worry about making their website appealing to their…


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When it comes to your marketing campaigns, while you can control a lot of what you do, there is one aspect of it you don’t have too much control over, but yet…


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Video content is growing at a fast pace, thanks to social media. Whether it's individuals going live at a concert or a business showcasing a product, video is…


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There are many ways that the internet has changed the face of modern business. It's completely opened up many businesses to new markets in ways that might…


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If millions of people can’t access your website, you aren’t reaching your customers. An ADA website compliance checklist can help you meet the needs of your…


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One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…


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10 Essential Steps to Include in Your Change Management Process

Did you know that 80% of small businesses end in failure? Sure, many of the businesses in the link above never got off the ground in the first place, but some…


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What is a Digital Marketing Funnel and How Can You Create Your Own?

It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a…


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Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for…


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The internet is a vast place, with over 1.7 billion websites online across the globe. With that, you need to make your website competitive in any way possible.…


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Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If…


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Watch Our Video Over 30 million small businesses are operating in the U.S. right now. Yours is among them, and an effective marketing plan is key to staying…


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Watch Our Video 38% of your potential customers will stop interacting with your website if they don't like the looks of the layout. 64% of potential…


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Watch Our Video Are you looking for ways to grow your website through new marketing options online? If so, you might explore a few of the different plugins…


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Digital Marketing Metrics: 20 Terms and Numbers to Know

Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each…


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What is a CMO and Why You Should Outsource Yours

Watch Our Video If you’re setting up a marketing team for your business, you might need to fill the role of chief marketing officer. In this article, we will…


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6 Digital Marketing Trends for the 2nd Half of 2019

Watch Our Video Are you looking for new ways to reinvigorate your campaigns in 2019? To do so, it’s important to explore the latest digital marketing……


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Watch Our Video Statistics show that using the right SEO techniques increase conversion rates by 14.6%, beating the 1.7% achieved by traditional methods.…


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Watch Our Video According to Forbes, 77 percent of marketers are using social media to market their business. However, only 48 percent see a return on…


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If you own a business, and you’re on a mission to boost sales and generate interest in your brand, you may think about hiring a new marketing agency. If you’re…


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Running a business is always about balancing cost. If you’re investing in services, you want to make sure you are getting a quality solution. At the same time…


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Business-to-business marketing entails the sale of one company’s service or product to another company. This is also known as B2B marketing and there are many…


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Web Design for Marketing: Here’s What to Consider

No one in their right mind can deny the importance of web design for marketing modern businesses. The chances are that you would struggle to even get off the…


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Is Marketing Right for My Business? Find Out Here

If you take a moment to search for articles about marketing for businesses, you’ll come across a huge number that praise the virtues of marketing and underline…


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Here is Why Email Marketing is Not Dead in 2019 and Beyond

Have you heard people say that email marketing is dead? There’s a good chance you hear this regularly if you work in marketing and sales, as many people like…


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Learn From These Marketing Automation Fails

In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of…


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Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it,…


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There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why…


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There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it…


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Top 10 Content Marketing Tips for 2019

Keeping your brand relevant as trends change can be very difficult, but with new content marketing strategies, you will have everything you need to grow and…


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Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If…


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This Startup Marketing Strategy Will Boost Your Sales

Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually…


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What to Look for in a Marketing Consultant Fee

In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a…


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The world of web design is in constant flux. As both technology and tastes change, so does web design. Keeping up with changes can be a challenge, especially…


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What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is,…


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The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be…


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Why Google Reviews are Important & Our Tips to Get Them

Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need…


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The tools by which we optimize our search engine marketing have been steadily evolving. We’ve moved from trends such as keyword stuffing to backlink building,…


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Graphic Designs in the 70s: Throwbacks to Inspire You

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11 Web Design Best Practices for 2019

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10 Content Marketing Blogs You Should Check Out

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Here is Why You Don’t Need Social Media in Your Marketing Plan

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Top Omnichannel Marketing Strategies for 2019

Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…


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Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email…


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You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best…


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When a consumer is seeking information on a product or service, the first place they head to is the internet. Most buyers will spend a lot of time researching…


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For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and…


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Top 10 Annoying Marketing Buzzwords That Make You Sound Dumb

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7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy

Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool…


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Watch Our Video Regardless of the type of consulting firms, this industry is on the upswing. There are many reasons business owners seek the help of a…


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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know

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13 Of The Best Social Media Marketing Tools For Smart Automation

Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough…


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Ways to Repurpose Content Across Multiple Digital Channels

Watch Our Video The secret to a winning content marketing strategy is knowing how to repurpose your content across multiple digital channels. This means you…


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Boost Your Brand: 6 Creative Branding Strategies for Businesses

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Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the…


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