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Trends, Tips, and Inspiration Explored
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0 Comments9 Minutes
Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving through various media eras to today’s digital landscape. This strategy leverages the celebrity’s image, credibility, and fan base to shape brand perceptions and influence consumer decisions. As we move forward, the integration of traditional celebrity and social media influencer endorsements, along with a focus on authenticity, will continue to play…
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Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud
Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been crushing it recently and expect the same solid returns. But what’s that?! A Google Ads bill for $20,000? Surely, a mistake. It makes no sense. You…
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How much should my small business marketing budget be?
Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly small business owners. It’s only natural, after all, you rely on a good marketing strategy to help promote your business and bring in…
2 Comments8 Minutes
Boost Your Brand: 6 Creative Branding Strategies for Businesses
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few insider tips on how to re-brand for innovation. Every company grows with time, and you need to keep up with those changes. That's when…
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Stop Trying To Do It All Alone! Why You Need A Marketing Firm
Watch The Video Are you looking to build your business's brand or sell more products? You likely need to invest in your marketing budget to get over the hump. Anywhere from 5% to 25% of your budget might go to marketing, depending on your industry. But if you don't see a good return on your…
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7 Content Marketing Trends For You To Be On Board With In 2019
Watch The Video Are you looking to step up your content marketing game in 2019? Last year, content marketing took the digital advertising world by storm. For good reason, too! Consumers are craving authentic, personalized brand content. Every business owner can meet this demand with a clear…
1 Comment11 Minutes
Brands Beware: Amazon Resellers Are Beating You And Here’s Why It’s Terrible
Watch Video Summary I ♥ coffee. When my wife and I first got a Nespresso machine as a gift last year, we both immediately fell in love...with the machine. The whole Nespresso experience was magical - the coffee was phenomenal, the machine was easy to use, the packaging was incredible and they…