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Does your company have what it takes to pull off a creative branding strategy?

We know that you do! That’s why we’re here to give you a few insider tips on how to re-brand for innovation.

Every company grows with time, and you need to keep up with those changes.

That’s when re-branding can come in and save the day. Revamp your look with a new logo, icon, or catchphrase.

Set yourself apart from challenging competition and consider your unique services!

We will show you how to best showcase your business and develop a creative brand that’ll suit you.

Read on to uncover our top six creative branding strategies for businesses!

Why Do Companies Use Branding Strategies?

Before we can get into the creative brand strategies, we have to first understand what a brand is.

For example, the golden arches at McDonald’s are part of their brand. Let’s break this example apart.

outside of mcdonalds restaurant

You’ve got the word: McDonald’s.

Then, you have the iconic image of golden arches that are bright and easy to see from miles away.

All in all, you can say it’s a great way to serve the public at their convenience, right?

This is why companies use branding — to send a message. It’s a way to serve their customers at their convenience.

What’s the Difference between Branding and Creative Branding?

Now, let’s take it a step further.

We know branding is a way to become a part of a customers daily routine, so what is creative branding?

Creative branding is using everyday elements to target your audience.

For example, McDonald’s golden arches are high off the ground and bright to attract drivers from the highway.

Creative branding is connecting the dots between your product or service and customer demands.

Convenience and simplicity are two key elements to think about.

In fact, studies show that customers are willing to spend more on companies that are simple!

Creating Your Own Creative Brand Logo

Getting stuck on ideas for creative branding?

Start with your logo. There are several styles and themes to choose from.

Here’s how you can flesh out some ideas the right way.

Think about your company and how you serve your customers.

Then, ask yourself if you can commercialize your unique service.

For most booming companies, you’ll find that the answer to that question is yes!

What sets you apart could be anything from customer service to products.

Watch our 6 tips in the video below or keep reading:

1. Picking Words to Use in Your Logo

The goal is to pinpoint what you want to represent your company.

Let’s stick with digital marketing as our example.

You have services such as:

  • Google Ads
  • Search Engine Optimization (SEO)
  • Website Development
  • Graphic Design

From here, pick out a few simple keywords to represent your brand such as web, design or SEO.

These three words or phrases are easy to remember and will work great for a simple logo design.

2. Take the Minimalist Route

Minimalism can be a total game-changer you weren’t expecting.

Look at Google’s method. They have the easiest and simplest search engine page in the world!

person-searching-on-google-on-laptop

That’s because they want average people to use their search engine. They cater to the public and do so by knowing their needs or desires.

People don’t want to read complex paragraphs or listen to 10-minute videos. Just give them a minimal brand item to remember you by.

Let’s revisit our earlier example of digital marketing — Web, Design, SEO — and consider something simple like brand coloring.

The best way to step up your game now is to experiment with icon creation.

3. Create a Brand Icon

Icons are quick and easy glimpses of your company, brand, and name.

Sit back and think of five brand icons off the top of your head.

Bet it wasn’t hard, right?

That’s because marketing companies work day and night to perfect a memorable icon.

Here are some elements you can use:

4. Consider Psychology Tactics

Psychology can be your best friend in marketing.

Knowing what attracts the natural eye can drive benefits and traffic to your company.

Think about things like:

  • Color
  • Symmetry
  • Words or letters
  • Shapes [lines are a serious reaction, while curves are gentle]

Here’s a quick example of good use of psychology tactics:

You’re a leading technology company with cutting-edge equipment.

Your brand would benefit the most from the color blue, which invokes feelings of trust and security, and a circle would suggest connectivity on a global scale.

abrstract background with blue circles

That’s it, you have yourself a quick and easy-to-follow template for a creative brand icon.

5. Style and Themes

This is the best part of creative branding! You get to pick out your “art” theme.

There is an endless array to choose from, and the options offer different messages.

Some examples include:

  • Old-school, bringing a vintage theme with a modern twist
  • Three-dimensional designs
  • Moving logos
  • Floral patterns

The design should make sense for what you’re selling.

Bath and body products would match great with flower patterns. Mustache maintenance tools would do great with a vintage-theme brand.

6. Boost Your Brand Online

Get your logo, icon, and brand online.

Create videos for your website, or keep up with a blog.

That way, you can rank on search engines when people are looking for you.

Make your brand accessible, convenient and easy to remember.

Take Your Business to the Next Level

Creative branding is not for the faint of heart. It can take several weeks to feel confident in the right design.

Don’t fret, though, if you’re unsure of how to take the next steps to success.

We’re here to help you achieve your business goals.

That’s why we offer consulting services. We can look at your case and find the perfect solution to suit your needs.

We’re confident our experts can help take your business to the next level. Contact us today for your free consultation!

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