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Trends, Tips, and Inspiration Explored
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The Evolution of Branding: Cattle Marks to Modern Logos
TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved into the logos and trademarks that define brands today. Let’s explore how branding moved from ancient practices to critical marketing tools, examine the elements of effective logos, and discuss choosing the right logo for your business. The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace…
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Top Omnichannel Marketing Strategies for 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel marketing is all about and it will be crucial to ensure that your future marketing campaigns are successful. A key thing you have to…
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Top 25 Best Business Marketing Ideas
Struggling to come up with a new marketing strategy that won’t break the bank? Here are 25 of the best business marketing ideas. 1. Send a Newsletter Email isn’t dead. If you provide valuable content, you won’t have to worry about emails to your customers going to spam. Include call-to-actions,…
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Marketing Consultants for Startups: How to Find Them
You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best product going, and it still wouldn’t help you if customers didn’t know your name. The trouble is that you have enough to get your head…
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7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy
Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool at your disposal. This includes making sure that your sales and marketing strategy is up to date. But how can you tell when your marketing…
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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time. Hotel marketing strategies are a vital part of ensuring the percentage of occupied rooms stays high. That's why hospitality digital marketing…
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13 Of The Best Social Media Marketing Tools For Smart Automation
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough for your business too. While you might not think social media marketing tools can do what you can manually, if you set them up right - no one…