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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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The Murderer Behind Nike’s Most Successful Ad Campaign
TL;DRNike’s iconic “Just Do It” slogan was surprisingly inspired by the final words of convicted murderer Gary Gilmore, “Let’s do it,” before his execution. In 1988, Dan Wieden from the ad agency Wieden+Kennedy adapted the phrase to create Nike’s powerful and motivational tagline, which helped skyrocket the brand’s success. The campaign connected emotionally with a wide audience, reinforced by top athlete endorsements, and remains a cultural…
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The Complete Guide to Using LinkedIn for Sales Successfully
There are many ways that the internet has changed the face of modern business. It's completely opened up many businesses to new markets in ways that might never have imagined, it's torn down borders of geography, and it's even allowed for businesses to exist without any kind of physical presence…
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The Ultimate ADA Website Compliance Checklist: 2020 Edition
If millions of people can’t access your website, you aren’t reaching your customers. An ADA website compliance checklist can help you meet the needs of your visitors.
Did you know 13% of Americans age 12 and older have hearing loss? They can’t hear your catchy music or facts spoken on a video.
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How To Repurpose Content The Right Way
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through. There are audiences waiting out there on a variety of platforms and once you’ve started building those audiences, you don’t want to lose them…
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Insurance Agency Local SEO Blueprint
The internet used to be a simple place. If you wanted to search for something, you'd head to Google and type in your keywords. There'd be a handful of results, but it was all very simplistic and not overly complex. Back then, it was very easy to rank your website on Google and results were often…
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10 Essential Steps to Include in Your Change Management Process
Did you know that 80% of small businesses end in failure? Sure, many of the businesses in the link above never got off the ground in the first place, but some of them did, only to fail in their later years because they didn't know how to adapt to change. When implementing any kind of major change…
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What is a Digital Marketing Funnel and How Can You Create Your Own?
It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a daunting task, especially if you're new to the world of marketing. To succeed in digital marketing, one of the first things you should do is…